MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
Vlone
The Brief
VLONE's creative agency in Toronto reached out to us to help with casting for their new campaign titled 'Too Street For Fashion'. With the brief being edgy, cool, caucasian preferably with face tattoos as their hero model for the campaign.
The Strategy
VLONE's "Too Street For Fashion" campaign came to life through a strategic execution that resonated with young adults passionate about streetwear and hip-hop.
Casting yielded a diverse pool of models who embodied the campaign's edgy and rebellious spirit. The chosen model, with their unique style and captivating face tattoos, perfectly captured the essence of "Too Street For Fashion." Raw and unpolished visuals, coupled with bold imagery, showcased the model's individuality and confidence.
Collaborations with streetwear publications and targeted online advertising ensured the campaign reached the right audience.
The "Too Street For Fashion" campaign achieved its goals, connecting with the target audience on an emotional level and leaving a lasting impact. It successfully captured VLONE's brand identity while pushing creative boundaries, generating excitement through engaging content and strategic media outreach.
By understanding the clients brand and audience, casting authentically, and them leveraging the power of social media, we achieved outstanding results for VLONE.