22 IMPACT partnered with All Bar One to spotlight their nationwide menu launch, delivering sleek, lifestyle-driven content. We secured Melissa Vanham for the shoot, ensuring a seamless creative process. Captured in London, the visuals blended polished elegance with a relaxed, inviting feel—perfectly aligning with the brand’s refreshed identity. The campaign rolled out across social media, website, and in-venue digital screens, enhancing All Bar One’s presence nationwide. With high engagement and broad visibility, this activation played a key role in reinforcing the brand’s elevated yet approachable image.