A dynamic team shaping talent and brands.
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our story
At 22 IMPACT, we are more than just a media and management agency—we are a dedicated partner in shaping careers and crafting impactful brand stories. Founded by Freedom Doran in May 2020, the agency was born from a desire to provide a more personal and hands-on approach to talent management. Recognising the lack of genuine care many managers had for their talent, 22 IMPACT set out to redefine industry standards, offering unparalleled support not just for careers, but for every aspect of an artist’s journey. What started as a creator-focused agency quickly expanded into a global powerhouse, managing models, creators, and artists while delivering high-level PR, event production, and campaign execution for brands and individuals alike.
Fueled by creativity and a commitment to excellence, 22 IMPACT has grown rapidly, securing partnerships with some of the world’s most recognisable brands, including Chopard, Spotify, Tom Ford, Lexus, and Ritz-Carlton. With a presence that spans industries and borders, we bridge the gap between talent and opportunity, bringing visions to life with strategy, precision, and impact. Whether it’s launching careers, producing world-class events, or executing dynamic brand campaigns, we remain driven by the same ethos that started it all—genuine care, innovation, and a relentless pursuit of excellence.
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Recent Blog
UGC FOR BRANDS: A GAME CHANGING STRATEGY
Learn how to maximise engagement and growth with strategic user-generated content. This blog covers expert tips on crafting the perfect mood board, selecting the right references, and leveraging UGC for brand success.
9 min read
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