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FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

We don’t just manage creators - we help build long-term careers.

From paid deals and partnerships to content planning, styling, and personal brand development, we’re in your corner.

APPLY TO JOIN →

VIEW ROSTER

Creative. Bookable. Brand-ready.

20+

creators beyond
the algorithm

No drama, just deliverables.

About us

BECAUSE GREAT CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

At 22 IMPACT, we don’t just chase brand deals — we build creator careers.

Whether you’re just getting started or ready to scale, we offer strategy, management, and creative support that actually moves the needle.

From outreach to execution, we’ve got you.

THE AGENCY CREATORS ACTUALLY BRAG ABOUT.

The Agency Your Art Director Will Thank You For.

We rep creators who get booked, not burned out.

From brief to campaign wrap, we handle the stress - you focus on creating. Expect fast replies, fair rates, and a team that actually cares.

VIEW OUR TALENT

75+

brand campaigns booked for our creators in the last 12 months

48

hours is the average time from brief to booking confirmation

95%

of creators we manage land paid work within their first 90 days

CREATOR SUPPORT THAT GOES BEYOND THE POST

At 22 IMPACT, we don’t just chase deals — we help build careers. From brand partnerships and campaign planning to creative development and strategy, we work with creators to unlock their next level.

Whether you’re navigating your first collab or scaling to bigger platforms and budgets, we’ve got your back.

Partnership Management

Creator Strategy

woman in white shirt sitting on black chair

Campaign Production

A person holding a cell phone in front of a laptop

Platform Growth

Creative Direction

NEED SOMETHING ELSE?

Looking for casting support outside our roster? Need production help? We’re happy to assist — just get in touch and we’ll make it work.

Our process

YOUR NEXT DEAL
STARTS HERE

Whether you’ve just signed or you’re already building momentum, here’s how we make creator management clear, collaborative, and actually helpful.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

Why Choose Us

BECAUSE CREATOR MANAGEMENT SHOULDN’T FEEL CORPORATE.

At 22 IMPACT, we keep things personal — quick replies, fair rates, and a team that actually gets to know you.

We may not be the biggest agency, but we’re known for being the most responsive, transparent, and genuinely supportive. Real strategy, real care, real results.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

Testimonials

Real words from real people we've collaborated with.

Good energy, great faces, no drama.
That’s what we aim for - and what clients come back for.

"22 IMPACT gets it. They’re not just out here chasing every brand — they make sure what comes in actually fits me. I’ve said no to more things and made more money doing what feels right. That’s rare."

Carlos R.

22 IMPACT CREATOR

Carlos R.

22 IMPACT CREATOR

Carlos R.

22 IMPACT CREATOR

"They took me seriously from day one. Helped shape how I present myself, levelled up my brand deals, and made sure I never feel out of my depth. It’s not just management — it’s real support."

Anjo A.

22 IMPACT CREATOR

"They took me seriously from day one. Helped shape how I present myself, levelled up my brand deals, and made sure I never feel out of my depth. It’s not just management — it’s real support."

Anjo A.

22 IMPACT CREATOR

"They took me seriously from day one. Helped shape how I present myself, levelled up my brand deals, and made sure I never feel out of my depth. It’s not just management — it’s real support."

Anjo A.

22 IMPACT CREATOR

"Honestly, I never have to guess what’s going on. They brief properly, push for fair rates, and don’t waste your time. It feels like having a team that actually wants to see you win — not just take a cut."

Tay M.

22 IMPACT CREATOR

Tay M.

22 IMPACT CREATOR

Tay M.

22 IMPACT CREATOR

FAQ

Frequently asked questions

Still have questions?

01. How do I join 22 IMPACT as a creator?

Fill out the form on our site with your socials, content type, and a bit about you. If it feels like a fit, we’ll reach out to set up a call and go from there.

02. Do I need a certain number of followers to apply?

03. What kind of support do you offer creators?

04. Will I still have creative freedom?

05. Do you offer casting support or help with selecting models?

06. What platforms do you work across?

07. Do you work with creators outside the UK?

08. How long does it take to start booking paid work?

09. Can I still work with brands on my own?

10. What makes 22 IMPACT different from other agencies?

01. How do I join 22 IMPACT as a creator?

Fill out the form on our site with your socials, content type, and a bit about you. If it feels like a fit, we’ll reach out to set up a call and go from there.

02. Do I need a certain number of followers to apply?

03. What kind of support do you offer creators?

04. Will I still have creative freedom?

05. Do you offer casting support or help with selecting models?

06. What platforms do you work across?

07. Do you work with creators outside the UK?

08. How long does it take to start booking paid work?

09. Can I still work with brands on my own?

10. What makes 22 IMPACT different from other agencies?

01. How do I join 22 IMPACT as a creator?

Fill out the form on our site with your socials, content type, and a bit about you. If it feels like a fit, we’ll reach out to set up a call and go from there.

02. Do I need a certain number of followers to apply?

03. What kind of support do you offer creators?

04. Will I still have creative freedom?

05. Do you offer casting support or help with selecting models?

06. What platforms do you work across?

07. Do you work with creators outside the UK?

08. How long does it take to start booking paid work?

09. Can I still work with brands on my own?

10. What makes 22 IMPACT different from other agencies?

Our blog

CREATOR NOTES & INDUSTRY INSIGHT

Where we share the people, tools, and trends shaping the creator world – from content tips to brand deal breakdowns.

View all articles

7 min read

8 Effective Strategies to Boost Your Instagram Following Organically

7 min read

8 Effective Strategies to Boost Your Instagram Following Organically

7 min read

8 Effective Strategies to Boost Your Instagram Following Organically

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LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

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Models

talent

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LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

Models

talent

Projects

journal

Contact

Social

Instagram

Terms & Conditions

LONDON ⎯ TORONTO ⎯ HONG KONG

FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

No drama, just deliverables.

BECAUSE GREAT CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

THE AGENCY CREATORS ACTUALLY BRAG ABOUT.

The Agency Your Art Director Will Thank You For.

75+

brand campaigns booked for our creators in the last 12 months

brand campaigns booked for our creators in the last 12 months

48

hours is the average time from brief to booking confirmation

hours is the average time from brief to booking confirmation

95%

of creators we manage land paid work within their first 90 days

of creators we manage land paid work within their first 90 days

CREATOR SUPPORT THAT GOES BEYOND THE POST

Partnership Management

Partnership Management

Partnership Management

Creator Strategy

Creator Strategy

Creator Strategy

Campaign Production

Campaign Production

Campaign Production

Platform Growth

Platform Growth

Platform Growth

Creative Direction

Creative Direction

Creative Direction

YOUR NEXT DEAL STARTS HERE

Whether you’ve just signed or you’re already building momentum, here’s how we make creator management clear, collaborative, and actually helpful.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction — so every brief that comes in actually suits you.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments — so you can stay focused on creating.

BECAUSE CREATOR MANAGEMENT SHOULDN’T FEEL CORPORATE.

At 22 IMPACT, we keep things personal — quick replies, fair rates, and a team that actually gets to know you.

We may not be the biggest agency, but we’re known for being the most responsive, transparent, and genuinely supportive. Real strategy, real care, real results.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you — and feels good doing it.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

YOUR NEXT DEAL
STARTS HERE