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MODEL REPRESENTATION WITH IMPACT.

MODEL REPRESENTATON WITH IMPACT.

MODEL DEVELOPMENT WITH IMPACT.

We manage models from all walks of life — connecting you to meaningful opportunities across e-com, runway, editorial and campaign.

APPLY TO JOIN →

OUR BOARD

Join our growing roster of campaign-ready models

50+

REPRESENTED

Prepped. Paid. Protected. We’ve got you.

About us

BECAUSE YOUR CAREER DESERVES MORE THAN JUST BOOKINGS.

At 22 IMPACT, we don’t just sign models — we shape careers. Whether you’re starting fresh or levelling up, we offer real support, industry insight, and global opportunities that grow with you. From your first digitals to your first cover, we’re in it with you.

THE AGENCY THAT ACTUALLY GETS YOU.

The Agency Your Art Director Will Thank You For.

We rep models who are building something real - and we treat you like a person, not just a portfolio. From castings and shoots to life admin and long-term planning, our team’s got your back.

APPLY TO JOIN

210+

campaigns our models have booked in the last 12 months

7

countries our models have worked in this year alone

90%

of models we sign go on to book within their first 3 months

CAREER SUPPORT THAT GOES BEYOND THE CASTING

At 22 IMPACT, we offer more than just faces - we offer full-circle support. From casting to management, development to coordination, we help brands find the right talent and help talent build lasting careers.

Whether you’re after a model for a one-off shoot or a long-term brand partner, we’ve got you covered.

Campaign Casting

Model Management

On-Set Coordination

Development

Brand Partnerships

NEED SOMETHING ELSE?

Every model’s path is different. Let us know what support you need - we’re flexible, and here to help make it happen.

Our process

WHAT HAPPENS
AFTER YOU APPLY

Joining a new agency can feel overwhelming — we get it. Here’s how we keep things simple, transparent, and tailored to you from day one:

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

Why Choose Us

BECAUSE YOUR AGENCY SHOULDN’T FEEL OUT OF TOUCH.

At 22 IMPACT, we keep things human — clear communication, real support, and a team that actually listens.

We may not be the biggest agency, but we move fast, care deeply, and build long-term relationships with our models. Think big opportunities, boutique energy.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos — just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos — just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos — just fast replies, clear info, and a team that’s got your back.

Testimonials

REAL WORDS FROM REAL MODELS WE REPRESENT

We don’t just sign models - we actually show up for them.

Here’s what they’ve shared about working with us.

"It’s not just about work — they support your growth. Whether it’s refining my portfolio or pushing for better rates, I know they’re in my corner."

Blu E.

22 IMPACT MODEL

"It’s not just about work — they support your growth. Whether it’s refining my portfolio or pushing for better rates, I know they’re in my corner."

Blu E.

22 IMPACT MODEL

"It’s not just about work — they support your growth. Whether it’s refining my portfolio or pushing for better rates, I know they’re in my corner."

Blu E.

22 IMPACT MODEL

"They’re proper communicators. From castings to travel to payment, I always know what’s going on. No surprises, no silence."

Lewis A.

22 IMPACT MODEL

"They’re proper communicators. From castings to travel to payment, I always know what’s going on. No surprises, no silence."

Lewis A.

22 IMPACT MODEL

"They’re proper communicators. From castings to travel to payment, I always know what’s going on. No surprises, no silence."

Lewis A.

22 IMPACT MODEL

"I’ve been with other agencies before, but 22 IMPACT feels personal. They move fast, stay honest, and always have your back."

Storm

22 IMPACT MODEL

"I’ve been with other agencies before, but 22 IMPACT feels personal. They move fast, stay honest, and always have your back."

Storm

22 IMPACT MODEL

"I’ve been with other agencies before, but 22 IMPACT feels personal. They move fast, stay honest, and always have your back."

Storm

22 IMPACT MODEL

"There’s no pressure to fit a mould. They let me show up as myself - and that’s exactly what gets me booked."

Lili-Mae

22 IMPACT MODEL

"There’s no pressure to fit a mould. They let me show up as myself - and that’s exactly what gets me booked."

Lili-Mae

22 IMPACT MODEL

"There’s no pressure to fit a mould. They let me show up as myself - and that’s exactly what gets me booked."

Lili-Mae

22 IMPACT MODEL

"I was nervous when I first signed, but they took the time to really get to know me and my goals. Within a month, I was on set for one of my dream brands."

Ria I.

22 IMPACT MODEL

"I was nervous when I first signed, but they took the time to really get to know me and my goals. Within a month, I was on set for one of my dream brands."

Ria I.

22 IMPACT MODEL

"I was nervous when I first signed, but they took the time to really get to know me and my goals. Within a month, I was on set for one of my dream brands."

Ria I.

22 IMPACT MODEL

"They actually brief you properly. I never walk into a set not knowing what the vibe is or what the client wants. That makes all the difference."

Rabbi K.

22 IMPACT MODEL

"They actually brief you properly. I never walk into a set not knowing what the vibe is or what the client wants. That makes all the difference."

Rabbi K.

22 IMPACT MODEL

"They actually brief you properly. I never walk into a set not knowing what the vibe is or what the client wants. That makes all the difference."

Rabbi K.

22 IMPACT MODEL

FAQ

Frequently asked questions

Still have questions?

01. How do I apply to be a model with 22 IMPACT?

You can apply directly through our site — just send us your digitals, measurements, and a bit about yourself. No need for pro photos. If we think there’s a fit, we’ll be in touch within a few days.

02. Do I need experience to join?

03. What kind of jobs do your models book?

04. How often will I get booked?

05. Will I need to pay anything upfront?

06. Can I work with other agencies too?

07. Do you offer help with my portfolio or development?

08. What happens once I’m signed?

09. Do you take models internationally?

10. What makes 22 IMPACT different?

01. How do I apply to be a model with 22 IMPACT?

02. Do I need experience to join?

03. What kind of jobs do your models book?

04. How often will I get booked?

05. Will I need to pay anything upfront?

06. Can I work with other agencies too?

07. Do you offer help with my portfolio or development?

08. What happens once I’m signed?

09. Do you take models internationally?

10. What makes 22 IMPACT different?

01. How do I apply to be a model with 22 IMPACT?

02. Do I need experience to join?

03. What kind of jobs do your models book?

04. How often will I get booked?

05. Will I need to pay anything upfront?

06. Can I work with other agencies too?

07. Do you offer help with my portfolio or development?

08. What happens once I’m signed?

09. Do you take models internationally?

10. What makes 22 IMPACT different?

Our blog

CASTING NOTES & INDUSTRY INSIGHT

Where we share the faces, features, and ideas shaping our world - from model spotlights to industry thoughts.

View all articles

9 min read

The Model’s Handbook: Decoding Industry Terms

9 min read

The Model’s Handbook: Decoding Industry Terms

9 min read

The Model’s Handbook: Decoding Industry Terms

5 min.

How Castings Work

5 min.

How Castings Work

5 min.

How Castings Work

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LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

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Models

talent

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journal

Contact

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LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

Models

talent

Projects

journal

Contact

Social

Instagram

Terms & Conditions

LONDON ⎯ TORONTO ⎯ HONG KONG

MODEL REPRESENTATION WITH IMPACT.

MODEL REPRESENTATON WITH IMPACT.

MODEL DEVELOPMENT WITH IMPACT.

Prepped. Paid. Protected. We’ve got you.

BECAUSE YOUR CAREER DESERVES MORE THAN JUST BOOKINGS.

THE AGENCY THAT ACTUALLY GETS YOU.

The Agency Your Art Director Will Thank You For.

210+

campaigns our models have booked in the last 12 months

campaigns our models have booked in the last 12 months

7

countries our models have worked in this year alone

countries our models have worked in this year alone

90%

of models we sign go on to book within their first 3 months

of models we sign go on to book within their first 3 months

CAREER SUPPORT THAT GOES BEYOND THE CASTING

Campaign Casting

Campaign Casting

Campaign Casting

Model Management

Model Management

Model Management

On-Set Coordination

On-Set Coordination

On-Set Coordination

Development

Development

Development

Brand Partnerships

Brand Partnerships

Brand Partnerships

WHAT HAPPENS AFTER YOU APPLY

Joining a new agency can feel overwhelming — we get it. Here’s how we keep things simple, transparent, and tailored to you from day one:

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

01

INTRO CHAT

Once we review your application, we’ll reach out to learn more about you - your goals, interests, and the kind of work you’re excited about.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

02

STRATEGY & SETUP

If we move forward, we’ll help build or update your portfolio, sort your digitals, and map out the best next steps for your growth.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving options / requests that match your look and experience - we handle all logistics, prep, and invoicing so you can focus on the job.

BECAUSE YOUR AGENCY SHOULDN’T FEEL OUT OF TOUCH.

At 22 IMPACT, we keep things human — clear communication, real support, and a team that actually listens.We may not be the biggest agency, but we move fast, care deeply, and build long-term relationships with our models. Think big opportunities, boutique energy.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual — not just a face on a board. From prep to payment, we’re there with you the whole way.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out — we work around you, not the other way around.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos — just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos — just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

WHAT HAPPENS
AFTER YOU APPLY

At 22 IMPACT, we keep things human — clear communication, real support, and a team that actually listens.

We may not be the biggest agency, but we move fast, care deeply, and build long-term relationships with our models. Think big opportunities, boutique energy.