MODELS FOR BRANDS THAT SET THE STANDARD.

From London to New York - discover our models behind some of the most recent compelling campaigns.

Internationally scouted. Professionally managed.

VIEW OUR MODELS →

Campaign-ready

50+

NEW FACES
FOR YOU

Easy to brief, quick to book, and always professional on set.

About us

Because great campaigns deserve serving face, better attitudes, and models who actually show up on time.

At 22 IMPACT, we don’t just book talent - we build it. Our models are diverse, experienced, and ready to bring your vision to life. Whether it’s a brand launch, global campaign or content shoot, we’re here to support you from first brief to final image.

The Agency Your Art Director Will Thank You For.

We rep models who turn heads and show up. From castings to campaigns, our team keeps things sharp, smooth, and totally stress-free.

VIEW OUR MODELS

280+

campaigns executed in the last 12 months

7

hours is the average turnaround time for curated model packages

90%

of clients book with us again for their next shoot

Our services

Model support that goes beyond the booking

At 22 IMPACT, we offer more than just faces - we offer full-circle support. From casting to management, development to coordination, we help brands find the right talent and help talent build lasting careers.

Whether you’re after a model for a one-off shoot or a long-term brand partner, we’ve got you covered.

Campaign Casting

Model Management

On-Set Coordination

Development

Brand Partnerships

NEED SOMETHING ELSE?

Looking for casting support outside our roster? Need production help? We’re happy to assist — just get in touch and we’ll make it work.

Our process

Your next standout campaign starts here

We know casting can feel like a lot - so we’ve made the process simple, flexible, and built entirely around your needs. Whether you’re on a tight timeline/budget, launching something new, or just need fresh faces fast, here’s how we make it seamless:

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

Why Choose Us

Because casting shouldn’t feel corporate.

At 22 IMPACT, we keep things personal — fast replies, tailored selects, and models who are actually briefed before they arrive.

We may not be the biggest agency, but we pride ourselves on being the most responsive, flexible, and people-first. Big agency quality, boutique energy.

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Real People, Real Communication

You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.

Real People, Real Communication

You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.

Real People, Real Communication

You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.

START CASTING REQUEST

Let’s find the right face for your next shoot.

Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.

bookings@22impact.com

124 City Road, London, EC1V 2NX

Open Map

Let us know what you need

START CASTING REQUEST

Let’s find the right face for your next shoot.

Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.

bookings@22impact.com

124 City Road, London, EC1V 2NX

Open Map

Let us know what you need

START CASTING REQUEST

Let’s find the right face for your next shoot.

Whether you’re casting for a lookbook, campaign, or content shoot, we’ll match you with the models that fit - fast. Fill out the form and our team will be in touch shortly with curated options.

bookings@22impact.com

124 City Road, London, EC1V 2NX

Open Map

Let us know what you need

Testimonials

Real words from real people we've collaborated with.

Good energy, great faces, no drama.
That’s what we aim for - and what clients come back for.

"Rabbi gave Vogue - and didn’t flinch when we asked him to stand on a table."

He was calm, creative, and looked incredible in every frame. Genuinely one of the easiest talents we’ve worked with.

Brisa C.

Creative Producer, Snapchat/Vogue

"Rabbi gave Vogue - and didn’t flinch when we asked him to stand on a table."

He was calm, creative, and looked incredible in every frame. Genuinely one of the easiest talents we’ve worked with.

Brisa C.

Creative Producer, Snapchat/Vogue

"Rabbi gave Vogue - and didn’t flinch when we asked him to stand on a table."

He was calm, creative, and looked incredible in every frame. Genuinely one of the easiest talents we’ve worked with.

Brisa C.

Creative Producer, Snapchat/Vogue

"She just got it - no over-directing, no stress."

Lili-Mae showed up, understood the vibe immediately, and nailed it. Clean, minimal, cool - exactly what we needed.

Louise A.

Creative Producer, END.

"She just got it - no over-directing, no stress."

Lili-Mae showed up, understood the vibe immediately, and nailed it. Clean, minimal, cool - exactly what we needed.

Louise A.

Creative Producer, END.

"She just got it - no over-directing, no stress."

Lili-Mae showed up, understood the vibe immediately, and nailed it. Clean, minimal, cool - exactly what we needed.

Louise A.

Creative Producer, END.

"Rabbi was down to hike through mud and still look good."

He brought great energy and gave us strong takes all day, even when the weather turned. Can’t ask for more than that.

Brian K.

Art Director, The North Face

"Rabbi was down to hike through mud and still look good."

He brought great energy and gave us strong takes all day, even when the weather turned. Can’t ask for more than that.

Brian K.

Art Director, The North Face

"Rabbi was down to hike through mud and still look good."

He brought great energy and gave us strong takes all day, even when the weather turned. Can’t ask for more than that.

Brian K.

Art Director, The North Face

"They looked like they were cast from inside the brand’s brain"

Freedom and Sergiy totally fit the brief, and the whole process with 22 IMPACT felt smooth and collaborative. Proper team players.

Vladan S.

Director, MOONBASE

"They looked like they were cast from inside the brand’s brain"

Freedom and Sergiy totally fit the brief, and the whole process with 22 IMPACT felt smooth and collaborative. Proper team players.

Vladan S.

Director, MOONBASE

"They looked like they were cast from inside the brand’s brain"

Freedom and Sergiy totally fit the brief, and the whole process with 22 IMPACT felt smooth and collaborative. Proper team players.

Vladan S.

Director, MOONBASE

"Each model brought something totally different - and it just worked."

There was a real balance between softness and strength in the casting. It made the visuals feel human and elevated.

Roxy M.

Creative Producer, Eyeam

"Each model brought something totally different - and it just worked."

There was a real balance between softness and strength in the casting. It made the visuals feel human and elevated.

Roxy M.

Creative Producer, Eyeam

"Each model brought something totally different - and it just worked."

There was a real balance between softness and strength in the casting. It made the visuals feel human and elevated.

Roxy M.

Creative Producer, Eyeam

"Ruben showed up, didn’t overthink it, and delivered"

Sometimes you just need someone who gets it straight away. Ruben was that - easy to work with and looked brilliant on camera.

Sham S.

Creative Producer, Dr Martens/Schuh

"Ruben showed up, didn’t overthink it, and delivered"

Sometimes you just need someone who gets it straight away. Ruben was that - easy to work with and looked brilliant on camera.

Sham S.

Creative Producer, Dr Martens/Schuh

"Ruben showed up, didn’t overthink it, and delivered"

Sometimes you just need someone who gets it straight away. Ruben was that - easy to work with and looked brilliant on camera.

Sham S.

Creative Producer, Dr Martens/Schuh

FAQ

Frequently asked questions

Still have questions?

01. How do I book a model through 22 IMPACT?

Booking a model with 22 IMPACT is straightforward. Simply contact us with your shoot / campaign details (brief, dates, location, etc.), and our bookers will recommend models that suits best. You choose your preferred model from the options, and we handle the rest - coordinating availability, briefing the model, and ensuring everything runs smoothly.

02. How much does it cost to hire a model?

03. What details do I need to provide for a model booking?

04. How far in advance should I book, and can you handle last-minute requests?

05. Do you offer casting support or help with selecting models?

06. What types of models can I book (e.g. plus-size, diverse talent)?

07. Why should I use a modelling agency instead of finding models myself?

08. What are usage rights or image fees when using a model?

09. Will I be able to choose the specific model I want?

10. Can I book models for international or overseas projects?

01. How do I book a model through 22 IMPACT?

02. How much does it cost to hire a model?

03. What details do I need to provide for a model booking?

04. How far in advance should I book, and can you handle last-minute requests?

05. Do you offer casting support or help with selecting models?

06. What types of models can I book (e.g. plus-size, diverse talent)?

07. Why should I use a modelling agency instead of finding models myself?

08. What are usage rights or image fees when using a model?

09. Will I be able to choose the specific model I want?

10. Can I book models for international or overseas projects?

01. How do I book a model through 22 IMPACT?

02. How much does it cost to hire a model?

03. What details do I need to provide for a model booking?

04. How far in advance should I book, and can you handle last-minute requests?

05. Do you offer casting support or help with selecting models?

06. What types of models can I book (e.g. plus-size, diverse talent)?

07. Why should I use a modelling agency instead of finding models myself?

08. What are usage rights or image fees when using a model?

09. Will I be able to choose the specific model I want?

10. Can I book models for international or overseas projects?

Our blog

CASTING NOTES & INDUSTRY INSIGHT

Where we share the faces, features, and ideas shaping our world - from model spotlights to industry thoughts.

View all articles

9 min read

The Model’s Handbook: Decoding Industry Terms

9 min read

The Model’s Handbook: Decoding Industry Terms

9 min read

The Model’s Handbook: Decoding Industry Terms

5 min.

How Castings Work

5 min.

How Castings Work

5 min.

How Castings Work

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LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

Models

talent

Projects

journal

Contact

Social

Instagram

Terms & Conditions

LONDON ⎯ TORONTO ⎯ HONG KONG

Subscribe to our newsletter and stay in touch with us.

Sitemap

Home

Models

talent

Projects

journal

Contact

Social

Instagram

LONDON ⎯ TORONTO ⎯ HONG KONG

MODELS FOR BRANDS THAT SET THE STANDARD.

MODELS FOR BRANDS THAT SET THE STANDARD.

MODELS FOR BRANDS THAT SET THE STANDARD.

Easy to brief, quick to book, and always professional on set.

Because great campaigns deserve serving face, better attitudes, and models who actually show up on time.

The Agency Your Art Director Will Thank You For.

The Agency Your Art Director Will Thank You For.

280+

campaigns executed in the last 12 months

campaigns executed in the last 12 months

7

hours is the average turnaround time for curated model packages

hours is the average turnaround time for curated model packages

90%

of clients book with us again for their next shoot

of clients book with us again for their next shoot

Model support that goes beyond the booking

Campaign Casting

Campaign Casting

Campaign Casting

Model Management

Model Management

Model Management

On-Set Coordination

On-Set Coordination

On-Set Coordination

Development

Development

Development

Brand Partnerships

Brand Partnerships

Brand Partnerships

Your next standout campaign starts here

We know casting can feel like a lot - so we’ve made the process simple, flexible, and built entirely around your needs. Whether you’re on a tight timeline/budget, launching something new, or just need fresh faces fast, here’s how we make it seamless:

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

01

REACH OUT

Share your brief, timeline and vision. If any particular models caught your eye, let us know!

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

02

CURATED PACKAGE

Get a tailored package of models that are available & fit your brief in under 24 hours

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

03

FINISH

We handle all logistics so that our models can show up prepared with no suprises

Because casting shouldn’t feel corporate.

At 22 IMPACT, we keep things personal — fast replies, tailored selects, and models who are actually briefed before they arrive. We may not be the biggest agency, but we pride ourselves on being the most responsive, flexible, and people-first. Big agency quality, boutique energy.

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

TALENT-FIRST MODEL CARE

We make sure our models are prepped, professional, and a joy to have on set - because good energy matters as much as good looks!

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Whole-Person Approach

You won’t get a 100-page deck. You’ll get a sharp, considered shortlist that actually fits your brief - fast.

Real People, Real Communication

You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.

Real People, Real Communication

You’ll never chase us down. From casting to wrap, we stay on it - quick replies, clear details, and no last-minute stress.

Real People, Real Communication

At 22 IMPACT, we keep things personal — fast replies, tailored selects, and models who are actually briefed before they arrive.

We may not be the biggest agency, but we pride ourselves on being the most responsive, flexible, and people-first. Big agency quality, boutique energy.