★ headlines, not hashtags ★

STORY-LED PRESS FOR MUSIC THAT DESERVES TO BE HEARD

From independent EP rollouts to global press campaigns - we help artists get seen, heard, and taken seriously.


Whether you’re launching your debut single or amplifying your second project, our PR approach is tailored, intentional, and always aligned with your sound and story.

View Past Projects

View Past Projects

Secured coverage in Complex, DUMMY, HYPEBAE, Notion, Rolling Stone, GRM Daily

Secured coverage in Complex,, HYPEBAE, Notion,
Rolling Stone, GRM Daily

Secured coverage in Complex, DUMMY, HYPEBAE, Notion,
Rolling Stone, GRM Daily

BUILT FOR IMPACT, NOT JUST IMPRESSIONS.

BUILT FOR IMPACT, NOT JUST IMPRESSIONS.

Press-ready artists.

Every campaign we run is aligned, thoughtful, and built to serve the music, not distract from it — from grassroots rollouts to global premieres.

Getting coverage
shouldn’t mean getting overwhelmed.

a crowd of people holding up their cell phones
a crowd of people holding up their cell phones
a crowd of people holding up their cell phones

Responsive, not reactive.

Fast replies, clear comms, and no ghosting — just real support when the pressure’s on.


Built on relationships - not cold pitches.

We’ve built real trust with editors, journalists, and media teams - which means your story gets listened to, not lost in the inbox.


Our network goes beyond names - it’s people who pick up the phone when we call.

woman in white dress shirt
woman in white dress shirt
woman in white dress shirt

Story-first.
Not style-for-hire.

We don’t just pitch what’s hot - we shape stories with depth. Our press work is built around your identity, not the algorithm.

82+ ARTISTS SUPPORTED ACROSS ROLLOUTS & INTERVIEWS.

PR that lands. A team that actually listens.

PR that lands. A team that actually listens.


22 IMPACT works with artists, managers, and labels to craft campaigns that cut through the noise. From first pitch to final placement, we keep things smart, personal, and press-ready.

For labels & marketing teams

We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.

For labels & marketing teams

We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.

For labels & marketing teams

We build campaigns that speak to press, not just playlists - fast-moving, artist-aligned, and always ready to scale.

For editors & publicists

We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.

For editors & publicists

We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.

For editors & publicists

We bring you artists with something to say — media-trained, collaborative, and ready to show up with substance.

For artist managers & teams

We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.

For artist managers & teams

We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.

For artist managers & teams

We co-create press strategies, handle the heavy lifting, and ensure your artist is positioned exactly where they need to be.

Everything you need,
all in one agency.

We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.

We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.

We secure coverage in top music, fashion, and culture publications - from premiere placements to full feature stories. No spam blasts — just strategic pitching.

JOIN THE ARTISTS MAKING REAL NOISE WITH 22 IMPACT.

From breakout acts to rising icons, we’ve helped artists shape narratives, land real press, and grow visibility that actually lasts.

Whether you’re building independently or backed by a label, we help you move with purpose.

140+

press campaigns delivered for artists

76%

of artists land multi-outlet coverage

Who works with us?

Who works with us?

Labels & Artists

We lead press for rollouts, features, and campaigns — from underground heat to global visibility.

Labels & Artists

We lead press for rollouts, features, and campaigns — from underground heat to global visibility.

Labels & Artists

We lead press for rollouts, features, and campaigns — from underground heat to global visibility.

Managers & Artist Teams

Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.

Managers & Artist Teams

Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.

Managers & Artist Teams

Plug us in to handle press, strategy, and placement — we co-manage, consult, and scale without adding chaos.

Music Media & Editorial

Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.

Music Media & Editorial

Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.

Music Media & Editorial

Need artists for interviews, quotes, or coverage? We connect you with talent worth printing — and handle everything smoothly.

Playlist & Radio Curators

We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.

Playlist & Radio Curators

We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.

Playlist & Radio Curators

We deliver ready-to-pitch music with clean metadata, great artwork, and artists who can show up for a session.

Event & Festival Teams

From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.

Event & Festival Teams

From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.

Event & Festival Teams

From red carpets to pop-ups, we handle artist PR before, during, and after — from press blasts to photo placement.

Brands & Cultural Partners

Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.

Brands & Cultural Partners

Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.

Brands & Cultural Partners

Want to work with credible talent in music? We match you with artists who bring real story, not surface-level hype.

Where your music shows up -
and gets noticed.

From DSPs and digital mags to interviews and social moments, we place artists on the platforms that matter — building visibility with purpose.

Resources & insights

Get smart about creator campaigns, talent trends, and what’s actually working right now.

PR

Managing PR Disasters with Confidence: Effective Crisis Communication Strategies
white and red love print wall decor

In today's digital age, where information spreads rapidly and reputations can be built or destroyed overnight, every business should be prepared to face a PR crisis. A PR crisis occurs when negative events or reviews threaten a brand's reputation, and how a company responds to these challenges can determine the extent of the damage. In this article, we will explore effective crisis communication strategies that small business owners can employ to navigate a PR crisis, limit damage to their brand, and learn from any mistakes. By following these guidelines, businesses can manage crises with confidence and protect their hard-earned reputation.

PR

Managing PR Disasters with Confidence: Effective Crisis Communication Strategies
white and red love print wall decor

In today's digital age, where information spreads rapidly and reputations can be built or destroyed overnight, every business should be prepared to face a PR crisis. A PR crisis occurs when negative events or reviews threaten a brand's reputation, and how a company responds to these challenges can determine the extent of the damage. In this article, we will explore effective crisis communication strategies that small business owners can employ to navigate a PR crisis, limit damage to their brand, and learn from any mistakes. By following these guidelines, businesses can manage crises with confidence and protect their hard-earned reputation.

PR

Managing PR Disasters with Confidence: Effective Crisis Communication Strategies
white and red love print wall decor

In today's digital age, where information spreads rapidly and reputations can be built or destroyed overnight, every business should be prepared to face a PR crisis. A PR crisis occurs when negative events or reviews threaten a brand's reputation, and how a company responds to these challenges can determine the extent of the damage. In this article, we will explore effective crisis communication strategies that small business owners can employ to navigate a PR crisis, limit damage to their brand, and learn from any mistakes. By following these guidelines, businesses can manage crises with confidence and protect their hard-earned reputation.

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Subscribe to our newsletter and stay in touch with us.

Subscribe to our newsletter and stay in touch with us.