Models
Streetwear
Emerging
2024
Manchester
,
England
Models
Tolu M
Fashion
,
Culture
For Blu Reign’s latest campaign, 22 IMPACT curated the perfect talent to embody the brand’s fearless, culture-driven aesthetic. We secured Tolu Madariola, whose commanding presence and striking energy brought the designs to life. Shot in Manchester, the visuals blended editorial edge with real-world impact, capturing Blu Reign’s signature fusion of heritage and modernity. Praised for its bold styling and artistic direction, the campaign made waves across social platforms, further solidifying Blu Reign’s influence—while showcasing 22 IMPACT’s expertise in talent-led, high-impact fashion storytelling.
Blu Reign - Manchester Editorial
Manchester
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
"Tolu embodied Blu Reign’s vision effortlessly. 22 IMPACT ensured every detail aligned seamlessly, making this campaign a standout moment for both the brand and the model."
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
