For Blu Reign’s latest campaign, 22 IMPACT curated the perfect talent to embody the brand’s fearless, culture-driven aesthetic. We secured Tolu Madariola, whose commanding presence and striking energy brought the designs to life. Shot in Manchester, the visuals blended editorial edge with real-world impact, capturing Blu Reign’s signature fusion of heritage and modernity. Praised for its bold styling and artistic direction, the campaign made waves across social platforms, further solidifying Blu Reign’s influence—while showcasing 22 IMPACT’s expertise in talent-led, high-impact fashion storytelling.