Talent
Calvin Klein
2024
Berlin
Fashion
,
Lifestyle
22 IMPACT played a key role in Calvin Klein’s #MyCalvins campaign, securing Pierre Laurent for this effortlessly cool collaboration. From casting to content delivery, we ensured seamless execution, aligning talent with the brand’s signature aesthetic. Shot in Berlin, the campaign embraced clean minimalism, showcasing Calvin Klein Jeans in a fresh, lifestyle-driven way. With strong engagement across both brand and talent platforms, this project amplified the #MyCalvins movement across European fashion circles, blending premium style with authentic storytelling.
22 IMPACT played a key role in Calvin Klein’s #MyCalvins campaign, securing Pierre Laurent for this effortlessly cool collaboration. From casting to content delivery, we ensured seamless execution, aligning talent with the brand’s signature aesthetic. Shot in Berlin, the campaign embraced clean minimalism, showcasing Calvin Klein Jeans in a fresh, lifestyle-driven way. With strong engagement across both brand and talent platforms, this project amplified the #MyCalvins movement across European fashion circles, blending premium style with authentic storytelling.
22 IMPACT played a key role in Calvin Klein’s #MyCalvins campaign, securing Pierre Laurent for this effortlessly cool collaboration. From casting to content delivery, we ensured seamless execution, aligning talent with the brand’s signature aesthetic. Shot in Berlin, the campaign embraced clean minimalism, showcasing Calvin Klein Jeans in a fresh, lifestyle-driven way. With strong engagement across both brand and talent platforms, this project amplified the #MyCalvins movement across European fashion circles, blending premium style with authentic storytelling.
"Effortless style, authentic storytelling—this campaign was all about embodying the #MyCalvins energy. Honoured to be part of a movement that defines modern, wearable confidence."
Pierre Laurent
Talent
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD