22 IMPACT played a key role in Calvin Klein’s #MyCalvins campaign, securing Pierre Laurent for this effortlessly cool collaboration. From casting to content delivery, we ensured seamless execution, aligning talent with the brand’s signature aesthetic. Shot in Berlin, the campaign embraced clean minimalism, showcasing Calvin Klein Jeans in a fresh, lifestyle-driven way. With strong engagement across both brand and talent platforms, this project amplified the #MyCalvins movement across European fashion circles, blending premium style with authentic storytelling.