Chopard x Mille Miglia, wrist with a chronograph watch, hand in the pocket of white trousers

Talent

Watchmaking

Automotive

Chopard x Mille Miglia

Chopard x Mille Miglia

Chopard x Mille Miglia

2024

Lake Como

,

Italy

Talent

Chopard x Mille Miglia, Lake Como

Chopard x Mille Miglia, Lake Como

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

Chopard x Mille Miglia x Pierre Laurent, a campaign blending timeless luxury with Italian elegance. 22 IMPACT led production, creative direction, and logistics, ensuring flawless execution.

Shot at the stunning Villa Fontanelle in Lake Como, the visuals captured the synergy between precision watchmaking and classic automotive heritage. With a high-value Chopard timepiece securely transported from Milan, the campaign delivered sophistication at every turn. Showcased across Chopard and Mille Miglia’s official platforms, it resonated strongly within the luxury and motorsport communities, reinforcing brand prestige and talent visibility.

Chopard x Mille Miglia, Lake Como

Lake Como

2024

2M+

luxury event impressions generated across editorial content, talent posts, and Chopard's global paid digital channels during the race.

2M+

luxury event impressions generated across editorial content, talent posts, and Chopard's global paid digital channels during the race.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Chopard x Mille Miglia, Pierre Laurent in a cream ribbed polo among white roses
Chopard x Mille Miglia, chronograph watch on a tan leather strap, hand in a trouser pocket
Chopard x Mille Miglia, Pierre Laurent standing full-length in a cream polo and white trousers under stone arches
Chopard x Mille Miglia, close-up of a chronograph watch on the wrist, hand at the chest
Chopard x Mille Miglia, green-dial chronograph watch on a brown perforated strap, laid on a map

FROM THE SOURCE

FROM THE SOURCE

"Precision, heritage, and pure luxury, this campaign was all about capturing the essence of Chopard and Mille Miglia. From concept to execution, every detail had to be flawless, and it was."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
22 IMPACT logo