London’s own Fruity Booty turned up the heat for SS22, and 22 IMPACT made sure every detail was on point. We secured Baylie Bleu, handling bookings, communications, and ensuring a seamless collaboration. Her bold, confident energy brought the brand’s playful-yet-chic aesthetic to life in a London shoot bursting with colour, texture, and fun. The campaign, featured across Fruity Booty’s official platforms, drove major engagement, spotlighting the SS22 collection while reinforcing the brand’s signature feminine-meets-fierce identity. A perfect fusion of style, storytelling, and standout visuals.
London’s own Fruity Booty turned up the heat for SS22, and 22 IMPACT made sure every detail was on point. We secured Baylie Bleu, handling bookings, communications, and ensuring a seamless collaboration. Her bold, confident energy brought the brand’s playful-yet-chic aesthetic to life in a London shoot bursting with colour, texture, and fun. The campaign, featured across Fruity Booty’s official platforms, drove major engagement, spotlighting the SS22 collection while reinforcing the brand’s signature feminine-meets-fierce identity. A perfect fusion of style, storytelling, and standout visuals.
London’s own Fruity Booty turned up the heat for SS22, and 22 IMPACT made sure every detail was on point. We secured Baylie Bleu, handling bookings, communications, and ensuring a seamless collaboration. Her bold, confident energy brought the brand’s playful-yet-chic aesthetic to life in a London shoot bursting with colour, texture, and fun. The campaign, featured across Fruity Booty’s official platforms, drove major engagement, spotlighting the SS22 collection while reinforcing the brand’s signature feminine-meets-fierce identity. A perfect fusion of style, storytelling, and standout visuals.
