London’s own Fruity Booty turned up the heat for SS22, and 22 IMPACT made sure every detail was on point. We secured Baylie Bleu, handling bookings, communications, and ensuring a seamless collaboration. Her bold, confident energy brought the brand’s playful-yet-chic aesthetic to life in a London shoot bursting with colour, texture, and fun. The campaign, featured across Fruity Booty’s official platforms, drove major engagement, spotlighting the SS22 collection while reinforcing the brand’s signature feminine-meets-fierce identity. A perfect fusion of style, storytelling, and standout visuals.