Models
Ed Hardy – SS25 Campaign
2024
London
Fashion
,
Streetwear
22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.
Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.
The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.
22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.
Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.
The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.
22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.
Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.
The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.
“We wanted energy, edge, and authenticity — Leni brought all three. This campaign reminded people exactly why Ed Hardy still owns the streetwear conversation.”
Freedom Doran
Director
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Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD