Models

Ed Hardy SS25 Campaign

22 IMPACT partnered with Ed Hardy to power their SS25 campaign a bold celebration of Y2K revival meets modern streetwear.

Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Lenis vibrant, editorial energy injected new life into the brands rebellious edge.

The result? A high-impact rollout across Ed Hardys platforms, generating over 40K interactions and reigniting love for the labels signature style.

22 IMPACT partnered with Ed Hardy to power their SS25 campaign a bold celebration of Y2K revival meets modern streetwear.

Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Lenis vibrant, editorial energy injected new life into the brands rebellious edge.

The result? A high-impact rollout across Ed Hardys platforms, generating over 40K interactions and reigniting love for the labels signature style.

22 IMPACT partnered with Ed Hardy to power their SS25 campaign a bold celebration of Y2K revival meets modern streetwear.

Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Lenis vibrant, editorial energy injected new life into the brands rebellious edge.

The result? A high-impact rollout across Ed Hardys platforms, generating over 40K interactions and reigniting love for the labels signature style.

Industry

Industry

Fashion

Fashion

Streetwear

Streetwear

Location

Location

London

London

United Kingdom

United Kingdom

Year

Year

2024

2024

“We wanted energy, edge, and authenticity — Leni brought all three. This campaign reminded people exactly why Ed Hardy still owns the streetwear conversation.”

Freedom Doran

Director

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