Models
Editorial
2024
London
,
United Kingdom
Models
Leni A
Fashion
,
Streetwear
22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.
Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.
The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.
Ed Hardy SS25 – Y2K Revival
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
FROM THE SOURCE
“We wanted energy, edge, and authenticity — Leni brought all three. This campaign reminded people exactly why Ed Hardy still owns the streetwear conversation.”
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
