For Monty Drinks’ product launch, 22 IMPACT cast Lili-Mae to headline a feel-good, wellness-centred campaign. Shot outdoors in leafy London, the visuals embraced natural light and earthy tones—reflecting Monty’s mushroom-powered, health-first identity. We collaborated closely with the brand to deliver relaxed, authentic content that spoke to mindful consumers. With strong engagement across socials and a glowing reception for the new drink, the campaign brought Monty’s fresh flavour and ethos to life from day one.