Talent

kaiyel MUNDANE

22 IMPACT spearheaded the creative and PR campaign for MUNDANE kaiyels introspective follow-up to been a long day. We shaped the rollout across DSP pitching, press, and socials, building a cohesive story that matched the albums emotional depth. Shot in moody corners of Toronto, the visuals echoed the projects quiet tension and poetic mood. With over 250K streams, a Spotify Fresh Finds feature, and a nod from Janet Jackson, this alt-R&B release proved that subtlety can hit loud when the storytellings strong.

22 IMPACT spearheaded the creative and PR campaign for MUNDANE kaiyels introspective follow-up to been a long day. We shaped the rollout across DSP pitching, press, and socials, building a cohesive story that matched the albums emotional depth. Shot in moody corners of Toronto, the visuals echoed the projects quiet tension and poetic mood. With over 250K streams, a Spotify Fresh Finds feature, and a nod from Janet Jackson, this alt-R&B release proved that subtlety can hit loud when the storytellings strong.

22 IMPACT spearheaded the creative and PR campaign for MUNDANE kaiyels introspective follow-up to been a long day. We shaped the rollout across DSP pitching, press, and socials, building a cohesive story that matched the albums emotional depth. Shot in moody corners of Toronto, the visuals echoed the projects quiet tension and poetic mood. With over 250K streams, a Spotify Fresh Finds feature, and a nod from Janet Jackson, this alt-R&B release proved that subtlety can hit loud when the storytellings strong.

Industry

Industry

Music

Music

Culture

Culture

Location

Location

Toronto

Toronto

Canada

Canada

Year

Year

2025

2025

“This project was a turning point for kaiyel — honest, intentional, and grounded. MUNDANE isn’t about spectacle, it’s about reality — and that’s what makes it hit so hard.”

Freedom Doran

Manager, 22 IMPACT

Models

Lili-Mae for OSMO Hair

Models

Lili-Mae for OSMO Hair

Models

Lili-Mae for OSMO Hair

Models

Leni for WMNSWEAR

Models

Leni for WMNSWEAR

Models

Leni for WMNSWEAR

Models

Lewis & Storm for SHEIN

Models

Lewis & Storm for SHEIN

Models

Lewis & Storm for SHEIN

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