Models

Lili-Mae for OSMO Hair

For OSMOs latest product range launch, 22 IMPACT cast and coordinated Lili-Mae to front a sleek, hair-led campaign. Shot in a London studio, the visuals blended clean beauty with bold styling heroing texture, shine, and salon-standard results. We supported across pre-production and creative direction to align talent and brand seamlessly. Rolled out across OSMOs digital and trade channels, the campaign boosted buzz around the new line, with Lili-Maes look driving engagement and spotlighting OSMOs commitment to expressive, high-performance haircare.

For OSMOs latest product range launch, 22 IMPACT cast and coordinated Lili-Mae to front a sleek, hair-led campaign. Shot in a London studio, the visuals blended clean beauty with bold styling heroing texture, shine, and salon-standard results. We supported across pre-production and creative direction to align talent and brand seamlessly. Rolled out across OSMOs digital and trade channels, the campaign boosted buzz around the new line, with Lili-Maes look driving engagement and spotlighting OSMOs commitment to expressive, high-performance haircare.

For OSMOs latest product range launch, 22 IMPACT cast and coordinated Lili-Mae to front a sleek, hair-led campaign. Shot in a London studio, the visuals blended clean beauty with bold styling heroing texture, shine, and salon-standard results. We supported across pre-production and creative direction to align talent and brand seamlessly. Rolled out across OSMOs digital and trade channels, the campaign boosted buzz around the new line, with Lili-Maes look driving engagement and spotlighting OSMOs commitment to expressive, high-performance haircare.

Industry

Industry

Haircare

Haircare

Beauty

Beauty

Location

Location

London

London

United Kingdom

United Kingdom

Year

Year

2025

2025

“Lili-Mae has such a unique look, and her hair is always immaculate — it was a perfect match for OSMO and their newest line.”

Jasmine

Senior Model Booker, 22 IMPACT

Models

Leni for WMNSWEAR

Models

Leni for WMNSWEAR

Models

Leni for WMNSWEAR

Models

Lewis & Storm for SHEIN

Models

Lewis & Storm for SHEIN

Models

Lewis & Storm for SHEIN

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