For OSMO’s latest product range launch, 22 IMPACT cast and coordinated Lili-Mae to front a sleek, hair-led campaign. Shot in a London studio, the visuals blended clean beauty with bold styling — heroing texture, shine, and salon-standard results. We supported across pre-production and creative direction to align talent and brand seamlessly. Rolled out across OSMO’s digital and trade channels, the campaign boosted buzz around the new line, with Lili-Mae’s look driving engagement and spotlighting OSMO’s commitment to expressive, high-performance haircare.