Talent
Jack Wolfskin
2024
Various – Germany
Outdoor
,
Fashion
22 IMPACT teamed up with Jack Wolfskin for their Outdoor Hub campaign, spotlighting sustainable adventure gear in breathtaking landscapes across Germany. We secured Pierre Laurent as the perfect fit—his refined yet rugged aesthetic seamlessly aligned with the brand’s ethos. Beyond talent placement, we steered content direction and handled key logistics to bring the campaign to life. The visuals, rich in natural textures and muted tones, resonated with outdoor enthusiasts. Featured widely across Jack Wolfskin’s and Pierre’s social channels, this activation amplified brand storytelling and boosted engagement within the adventure community.
22 IMPACT teamed up with Jack Wolfskin for their Outdoor Hub campaign, spotlighting sustainable adventure gear in breathtaking landscapes across Germany. We secured Pierre Laurent as the perfect fit—his refined yet rugged aesthetic seamlessly aligned with the brand’s ethos. Beyond talent placement, we steered content direction and handled key logistics to bring the campaign to life. The visuals, rich in natural textures and muted tones, resonated with outdoor enthusiasts. Featured widely across Jack Wolfskin’s and Pierre’s social channels, this activation amplified brand storytelling and boosted engagement within the adventure community.
22 IMPACT teamed up with Jack Wolfskin for their Outdoor Hub campaign, spotlighting sustainable adventure gear in breathtaking landscapes across Germany. We secured Pierre Laurent as the perfect fit—his refined yet rugged aesthetic seamlessly aligned with the brand’s ethos. Beyond talent placement, we steered content direction and handled key logistics to bring the campaign to life. The visuals, rich in natural textures and muted tones, resonated with outdoor enthusiasts. Featured widely across Jack Wolfskin’s and Pierre’s social channels, this activation amplified brand storytelling and boosted engagement within the adventure community.
"Blending style with function in the wild was effortless with Jack Wolfskin. This campaign truly captured the spirit of adventure—raw, real, and ready for anything."
Pierre Laurent
Talent
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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© 22 IMPACT LTD
London, UK
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© 22 IMPACT LTD
London, UK
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© 22 IMPACT LTD