Karl Kani fused vintage aesthetics with a modern edge, celebrating Karl Kani’s streetwear legacy while appealing to a new generation of trendsetters.
22 IMPACT managed model casting, talent coordination, and creative oversight, ensuring each shot reflected Karl Kani’s signature bold, unapologetic style. Shot in a London studio, the campaign combined archival pieces with contemporary cuts, creating a visual narrative that seamlessly blended past and present.
Blu Edmunds (@blu_edmunds) was the perfect choice, embodying effortless streetwear authenticity. The campaign saw high engagement across social media and editorial features, reinforcing Karl Kani’s iconic status in fashion culture.
Karl Kani fused vintage aesthetics with a modern edge, celebrating Karl Kani’s streetwear legacy while appealing to a new generation of trendsetters.
22 IMPACT managed model casting, talent coordination, and creative oversight, ensuring each shot reflected Karl Kani’s signature bold, unapologetic style. Shot in a London studio, the campaign combined archival pieces with contemporary cuts, creating a visual narrative that seamlessly blended past and present.
Blu Edmunds (@blu_edmunds) was the perfect choice, embodying effortless streetwear authenticity. The campaign saw high engagement across social media and editorial features, reinforcing Karl Kani’s iconic status in fashion culture.
Karl Kani fused vintage aesthetics with a modern edge, celebrating Karl Kani’s streetwear legacy while appealing to a new generation of trendsetters.
22 IMPACT managed model casting, talent coordination, and creative oversight, ensuring each shot reflected Karl Kani’s signature bold, unapologetic style. Shot in a London studio, the campaign combined archival pieces with contemporary cuts, creating a visual narrative that seamlessly blended past and present.
Blu Edmunds (@blu_edmunds) was the perfect choice, embodying effortless streetwear authenticity. The campaign saw high engagement across social media and editorial features, reinforcing Karl Kani’s iconic status in fashion culture.
