Models

Karrimor

Set against the stunning backdrop of the Lake District, 22 IMPACT partnered with Karrimor for its new collection release with Sports Direct, capturing the essence of adventure with a modern twist.

Our team led casting and coordination, ensuring every detail aligned with Karrimors renewed identity. Models Ruben and Josh embodied the brands outdoor spirit, balancing rugged performance with effortless style.

The visuals - authentic, textured, and full of motion - brought the campaign to life across digital, print, and nationwide billboards. By blending technical excellence with lifestyle appeal, this project helped reposition Karrimor as the go-to brand for contemporary explorers.

Set against the stunning backdrop of the Lake District, 22 IMPACT partnered with Karrimor for its new collection release with Sports Direct, capturing the essence of adventure with a modern twist.

Our team led casting and coordination, ensuring every detail aligned with Karrimors renewed identity. Models Ruben and Josh embodied the brands outdoor spirit, balancing rugged performance with effortless style.

The visuals - authentic, textured, and full of motion - brought the campaign to life across digital, print, and nationwide billboards. By blending technical excellence with lifestyle appeal, this project helped reposition Karrimor as the go-to brand for contemporary explorers.

Set against the stunning backdrop of the Lake District, 22 IMPACT partnered with Karrimor for its new collection release with Sports Direct, capturing the essence of adventure with a modern twist.

Our team led casting and coordination, ensuring every detail aligned with Karrimors renewed identity. Models Ruben and Josh embodied the brands outdoor spirit, balancing rugged performance with effortless style.

The visuals - authentic, textured, and full of motion - brought the campaign to life across digital, print, and nationwide billboards. By blending technical excellence with lifestyle appeal, this project helped reposition Karrimor as the go-to brand for contemporary explorers.

Industry

Industry

Outdoor Apparel

Outdoor Apparel

Sports & Lifestyle

Sports & Lifestyle

Location

Location

Lake District

Lake District

United Kingdom

United Kingdom

Year

Year

2025

2025

“This campaign was about blending Karrimor’s technical edge with authentic storytelling. Shooting in the Lake District allowed us to capture the raw, natural energy of the brand — Rueben and Josh brought a real sense of adventure and style that translated perfectly across every billboard.”

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Models

LOCAL©️

Models

LOCAL©️

Models

LOCAL©️

Models

Chotto Matte

Models

Chotto Matte

Models

Chotto Matte

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