Talent
MCM
2024
London
Fashion
,
Luxury
For MCM’s latest bag launch, 22 IMPACT took the reins—managing casting, logistics, and creative direction to craft a campaign that resonated with modern luxury enthusiasts. Featuring Tayo Cardoso and Shannon De Paris, the visuals embodied effortless elegance, aligning seamlessly with MCM’s premium identity. Shot in London, the campaign blended high-end fashion with an authentic lifestyle edge, creating content that captivated audiences. Generating strong engagement and visibility, this project amplified brand awareness and reinforced MCM’s position in the luxury space.
For MCM’s latest bag launch, 22 IMPACT took the reins—managing casting, logistics, and creative direction to craft a campaign that resonated with modern luxury enthusiasts. Featuring Tayo Cardoso and Shannon De Paris, the visuals embodied effortless elegance, aligning seamlessly with MCM’s premium identity. Shot in London, the campaign blended high-end fashion with an authentic lifestyle edge, creating content that captivated audiences. Generating strong engagement and visibility, this project amplified brand awareness and reinforced MCM’s position in the luxury space.
For MCM’s latest bag launch, 22 IMPACT took the reins—managing casting, logistics, and creative direction to craft a campaign that resonated with modern luxury enthusiasts. Featuring Tayo Cardoso and Shannon De Paris, the visuals embodied effortless elegance, aligning seamlessly with MCM’s premium identity. Shot in London, the campaign blended high-end fashion with an authentic lifestyle edge, creating content that captivated audiences. Generating strong engagement and visibility, this project amplified brand awareness and reinforced MCM’s position in the luxury space.
“The campaign embodied MCM’s luxury evolution—seamless execution, authentic talent, and bold visuals that captivated audiences. A true testament to elevated storytelling.”
Freedom Doran
Director
Need help with your project?
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD