22 IMPACT spearheaded this dynamic content collaboration, driving engagement over a three-month period for Psycho Bunny’s Spring collection. We handled everything from talent sourcing to creative direction, ensuring Carlos Roberto’s refined yet effortless style seamlessly aligned with the brand’s aesthetic. Shot on-location in San Francisco, the campaign blended everyday wearability with premium appeal. While not featured in press, it delivered high-impact visibility across social channels—strengthening Psycho Bunny’s digital presence with consistently polished, audience-driven content.