Campaigns

Tate McRae x McLaren

Tate McRaes team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision they needed support on automotive sourcing and brand partnerships to elevate the videos high-gloss aesthetic.

With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tates world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.

The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.

We continue to support Tates team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.

Tate McRaes team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision they needed support on automotive sourcing and brand partnerships to elevate the videos high-gloss aesthetic.

With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tates world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.

The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.

We continue to support Tates team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.

Tate McRaes team approached us during the creative development of Two Hands, the lead single from her album So Close To What, with a clear vision they needed support on automotive sourcing and brand partnerships to elevate the videos high-gloss aesthetic.

With a long-standing relationship already in place, we brought McLaren on board, facilitating a seamless connection between Tates world and the iconic automotive brand. From handling early conversations and coordinating logistics to managing vehicle delivery and on-set execution, our team ensured everything ran with precision.

The result? A standout visual that paired sleek performance with star power. The video has since surpassed 11 million views on YouTube and the track now boasts over 125 million streams globally.

We continue to support Tates team across partnerships and media, building on a collaboration that delivered impact far beyond a single video.

Industry

Industry

Music

Music

Partnerships

Partnerships

Location

Location

Los Angeles

Los Angeles

USA

USA

Year

Year

2024

2024

"Working with Tate and her team has been nothing but a pleasure and we are excited for what's to come"

Freedom Doran

CEO

Talent

Lexus USA

Talent

Lexus USA

Talent

Lexus USA

Talent

StockX

Talent

StockX

Talent

StockX

Talent

Glenlivet

Talent

Glenlivet

Talent

Glenlivet

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