★ receipts over hype ★

Talent that moves
culture.

From globally-recognised creators and musicians to emerging voices redefining influence - 22 IMPACT represents bold talent built for what’s next.

Trusted by Nike, Mercedes-Benz, Warner, Hulu

Built for relevance,
not just reach.

Built for relevance,
not just reach.

Campaign-ready talent.

Our roster doesn’t need hand-holding. Everyone’s briefed, aligned, and ready to deliver — from UGC to global campaigns.

Running a business is hard,
your agency shouldn't be.

Flexible, not flaky.

Quick to reply, clear on comms, solid on execution — that’s our standard.


Real relationships.

We’ve spent years building deep ties with creators and clients - which means smoother deals, more flexibility, better results, and faster turnarounds.

Culture-forward, not cookie-cutter.

We don’t do generic. We bring you creators and talent with real edge, personality, and staying power; not just trend-chasers.

Trusted by over 1,200 clients worldwide.

Talent that delivers.
An agency that gives a damn.

Talent that delivers.
An agency that gives a damn.


22 IMPACT connects brands and companies with creators, musicians, and public figures who move culture — and we manage every step from casting to campaign wrap, without the chaos.

For brands & agencies

Book culture-forward creators and artists - fast, flexible, and with full support from our team.

For brands & agencies

Book culture-forward creators and artists - fast, flexible, and with full support from our team.

For brands & agencies

Book culture-forward creators and artists - fast, flexible, and with full support from our team.

For PR & campaign leads

Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.

For PR & campaign leads

Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.

For PR & campaign leads

Talent that’s media-trained, PR-ready, and knows how to drive results on screen, on stage, and online.

For managers & partners

Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.

For managers & partners

Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.

For managers & partners

Let us help you scale - we co-manage, consult, and connect talent with opportunities built to last.

Everything you need,
all in one agency.

Everything you need,
all in one agency.

Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.

Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.

Source and secure the right talent for any brief. We handle outreach, negotiation, and all communication to keep casting fast, efficient, and on-brand.

Join the brands and creators making moves with 22 IMPACT.

From indie labels to global fashion houses, we’ve helped thousands of clients and talents build culture, spark connection, and scale their impact — without the fluff.

700+

Campaigns
delivered

85%

Repeat client rate

Who works with us?

Who works with us?

Fashion & Lifestyle Brands

Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.

Fashion & Lifestyle Brands

Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.

Fashion & Lifestyle Brands

Book creators who align with your brand and drive visibility across digital, print, and in-store campaigns.

Record Labels & Artists

Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.

Record Labels & Artists

Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.

Record Labels & Artists

Support artists with rollouts, bookings, and partnerships — from press to performance and everything between.

Creative & Ad Agencies

Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.

Creative & Ad Agencies

Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.

Creative & Ad Agencies

Access ready-to-shoot talent with fast response times, casting support, and flexible campaign execution.

Beauty & Wellness Brands

Work with creators who bring credibility, engagement, and polished content across skincare and wellness.

Beauty & Wellness Brands

Work with creators who bring credibility, engagement, and polished content across skincare and wellness.

Beauty & Wellness Brands

Work with creators who bring credibility, engagement, and polished content across skincare and wellness.

Hospitality & Travel Brands

Promote destinations, hotels, and experiences with content that connects and drives global interest.

Hospitality & Travel Brands

Promote destinations, hotels, and experiences with content that connects and drives global interest.

Hospitality & Travel Brands

Promote destinations, hotels, and experiences with content that connects and drives global interest.

Media & Press Partners

Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.

Media & Press Partners

Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.

Media & Press Partners

Source artists and talent for editorials, interviews, and events — all handled with speed and clarity.

Where your campaigns show up… and stand out.

From UGC and paid social to music rollouts and branded content, we execute across the platforms that drive real visibility, reach, and results.

What others have to say

Real campaigns. Real results. Here’s what it’s like working with 22 IMPACT.

StockX

Creator casting + campaign execution

3.1M

Impressions

“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”

Jason L

Senior Brand Partnerships Manager

StockX

Creator casting + campaign execution

3.1M

Impressions

“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”

Jason L

Senior Brand Partnerships Manager

StockX

Creator casting + campaign execution

3.1M

Impressions

“The content from 22 IMPACT’s creators didn’t just look good - it converted. The team was sharp, fast, and totally on-brand from start to finish.”

Jason L

Senior Brand Partnerships Manager

Ready to collaborate?

From one creator to full campaigns, we make it seamless.

We’ve helped hundreds of clients activate talent campaigns across fashion, music, and culture. Let’s make yours the next.

Resources & insights

Get smart about creator campaigns, talent trends, and what’s actually working right now.

Talent

8 Effective Strategies to Boost Your Instagram Following Organically

Are you looking to build a strong presence on Instagram and grow your follower count organically? If so, you're in the right place. In this article, we will explore eight effective strategies that will help you increase your Instagram following without resorting to buying followers or using bots. These strategies are all about building a genuine and engaged community of followers who are genuinely interested in your brand. So, let's dive in and discover how to take your Instagram presence to the next level.

Talent

8 Effective Strategies to Boost Your Instagram Following Organically

Are you looking to build a strong presence on Instagram and grow your follower count organically? If so, you're in the right place. In this article, we will explore eight effective strategies that will help you increase your Instagram following without resorting to buying followers or using bots. These strategies are all about building a genuine and engaged community of followers who are genuinely interested in your brand. So, let's dive in and discover how to take your Instagram presence to the next level.

Talent

8 Effective Strategies to Boost Your Instagram Following Organically

Are you looking to build a strong presence on Instagram and grow your follower count organically? If so, you're in the right place. In this article, we will explore eight effective strategies that will help you increase your Instagram following without resorting to buying followers or using bots. These strategies are all about building a genuine and engaged community of followers who are genuinely interested in your brand. So, let's dive in and discover how to take your Instagram presence to the next level.

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Subscribe to our newsletter and stay in touch with us.