Carlos Roberto | 22 IMPACT

Carlos Roberto is a luxury lifestyle creator with a passion for fashion, travel, spirits, and automotive culture. Living between San Francisco and Puerto Vallarta, he brings a refined yet relatable approach to high-end content, seamlessly blending cinematic visuals with everyday elegance. As a father of two, he also shares glimpses of parenthood, making his content both aspirational and authentic.

With long-term partnerships including Lexus, Glenlivet, Bose, Italic, and Target, Carlos has cemented his presence in the luxury and lifestyle space. His high-quality content regularly reaches millions, with multiple videos surpassing 10M+ views. His authenticity, storytelling, and production quality set him apart, creating a deep connection with his audience.

Beyond content creation, Carlos is passionate about travel, cigars, and all things automotive—especially classic cars and motorbikes. He also runs Vintage Artisan, a brand dedicated to local production and craftsmanship, reflecting his appreciation for timeless style and quality.

Carlos Roberto is a luxury lifestyle creator with a passion for fashion, travel, spirits, and automotive culture. Living between San Francisco and Puerto Vallarta, he brings a refined yet relatable approach to high-end content, seamlessly blending cinematic visuals with everyday elegance. As a father of two, he also shares glimpses of parenthood, making his content both aspirational and authentic.

With long-term partnerships including Lexus, Glenlivet, Bose, Italic, and Target, Carlos has cemented his presence in the luxury and lifestyle space. His high-quality content regularly reaches millions, with multiple videos surpassing 10M+ views. His authenticity, storytelling, and production quality set him apart, creating a deep connection with his audience.

Beyond content creation, Carlos is passionate about travel, cigars, and all things automotive—especially classic cars and motorbikes. He also runs Vintage Artisan, a brand dedicated to local production and craftsmanship, reflecting his appreciation for timeless style and quality.