MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
ALO YOGA LAUNCH
The Brief
22 IMPACT was hired to assist activewear brand Alo Yoga with the launch of their flagship store opening in Emquartier, Bangkok.
As their first location in Thailand, it was critical to generate buzz and attendance. We managed the guest list strategy and outreach, securing top regional influencers across fitness, lifestyle and media.
PR initiatives included pitching stories to key publications and promoting the event on social media. On launch day, we were on site to help coordinate activities and brief all guests.
The Strategy
The objective of this launch was to successfully introduce the Alo Yoga brand and brandish their premier location in Bangkok. Target audiences included the local Thai wellness community as well as expatriate residents and tourists.
By securing influencer attendees through personalized outreach, we aimed to spread awareness of the new store virtue of the contacts' engaged followers on social media and word of mouth.
Complementary PR coverage in prominent Thai outlets would extend the reach further and position Alo Yoga as a reputable activewear authority in the market. Analytics would evaluate the impacts on store traffic, social engagement and brand familiarity post-launch.
