DR. MARTENS
The Brief
22 IMPACT proudly collaborated with Dr. Martens and Schuh for a campaign shoot featuring our model Ruben Landim. Set against the backdrop of Lisbon, Portugal, this campaign aimed to showcase
Dr. Martens footwear across Schuh's digital platforms and UK stores. Our role included casting Ruben Landim, ensuring he embodied the brand's edgy and authentic image.
The Strategy
Our strategy for the Dr. Martens and Schuh campaign centered on meticulous planning and execution to highlight Dr. Martens footwear through our model, Ruben Landim. We began by ensuring Ruben's look aligned seamlessly with Dr. Martens' edgy and authentic brand image, facilitated seamless coordination for the shoot, and managed travel logistics to ensure a successful production.
720+
Clients
720+
Clients
720+
Clients
