MODELS
TALENT/CELEBRITIES
PUBLIC RELATIONS
EVENT PRODUCTION
BRAND MARKETING
CARLOS ROBERTO FOR LEXUS USA
The Brief
The brief for this ongoing engagement was to strategically facilitate content creator Carlos Roberto's ambassadorship with Lexus USA.
Having worked together successfully for 2 years, our mandate was to continue enabling Lexus to leverage Carlos' photography and videography expertise to produce compelling content underscored by his signature style.
This required Carlos travelling to multiple raceways, car shows, and events nationwide to collaborate with Lexus' team on capturing engaging imagery and videos that align with the luxury performance brand's identity. Our role was to nurture this partnership by coordinating seamless ongoing content creation that could be leveraged across Lexus' digital platforms and channels.
With Carlos' established expertise with auto brands, we aimed to foster an even deeper strategic relationship between him and Lexus USA through productive collaborations, providing added value for both parties.
The Strategy
Our strategy focused on seamlessly enabling ongoing content collaborations that provided value to both Carlos and Lexus.
We acted as the liaison between both parties to coordinate calendars, arrange Carlos' travel and logistics to nationwide Lexus events, and align on content direction based on Lexus' campaign needs and Carlos' creative vision.
At photoshoots and events, we provided hands-on support as Carlos captured compelling imagery and videos for the brand. Throughout each content creation opportunity, we oversaw legal agreements, licensing of content, and negotiated usage rights. Our priority was sustaining an efficient partnership that enabled Carlos to keep producing his signature auto content that resonated with Lexus' audience.
By nurturing this strategic relationship, we strengthened the symbiotic value between Carlos and the brand.
