22 IMPACT facilitated the creation of user-generated content (UGC) for MCM, a luxury fashion brand renowned for its belts, bags, and other leather goods. This campaign featured our talents Shannon and Tayo, showcasing authentic and stylish moments with MCM products.
The Strategy<span data-metadata="">
Our role included selecting Shannon and Tayo to align with MCM's sophisticated image, managing all logistical aspects, and providing on-site support. The resulting content was designed to enhance MCM's social media presence, engaging their audience with genuine, high-quality visuals that reflect the brand's luxury appeal.
