Our strategy for the New Era campaign involved partnering with authentic influencers who resonate deeply with culture and society, reinforcing the brand's resilience and heritage. We selected Anjo Alexandre for his ability to authentically embody New Era's unique blend of lifestyle and sports heritage.
By focusing on authentic storytelling and strategic influencer partnerships, we aimed to create compelling UGC that enhanced engagement and reinforced New Era's position as an iconic lifestyle brand. This comprehensive approach ensured the content was effectively deployed across New Era's social media channels, maximising reach and impact.