Ria ince by rochelle humes
The Sourced Collection approached us seeking new diverse faces to authentically represent their sustainably-sourced line. They were impressed with influencer Ria Ince's advocacy around ethical fashion.
Ria collaborated with Rochelle Humes, who shared her passion for spotlighting undiscovered talent. Together they would capture content showcasing The Sourced Collection's Fall pieces, balanced by Ria's story of expressing individual style through responsible brands.
A shoot was scheduled at a stunning indoor location, overseen by Rochelle. Meanwhile, contracts formalised usage.
Ria then interpreted several looks through her creative lens on Instagram, with strategic promotion. Rochelle further amplified the campaign through her social channels and television appearances.
Continuous analytics optimised the performance of each post and video. Public relations secured press features on both talent and The Sourced Collection's mission.
This integrated approach allowed Ria's authentic voice in championing sustainability to reach new audiences, supporting the growth of The Sourced Collection as a conscious brand.