22 IMPACT facilitated the creation of user-generated content (UGC) for Zalando Europe, a leading luxury shopping company, featuring our talent, Anjo Alexandre. This campaign focused on showcasing authentic and stylish fashion moments captured by real customers, to be featured on Zalando's social media channels across Europe.
The Strategy<span data-metadata="">
Our role was to select Anjo Alexandre, ensuring his style and presence aligned seamlessly with Zalando's luxury brand image. We coordinated logistics and provided on-site support to capture compelling UGC that resonated with Zalando's diverse audience. This collaborative effort aimed to enhance engagement, foster community interaction, and reinforce Zalando's reputation as a go-to destination for high-end fashion.
