Adidas’ Winter Essentials collection fused streetwear aesthetics with performance-driven outerwear, designed for urban explorers seeking warmth and versatility.

22 IMPACT handled model casting, talent coordination, and campaign execution, securing Ruben Landim as the face of the campaign. His effortless confidence and modern style aligned seamlessly with Adidas’ brand ethos.

Shot in a London studio, the campaign embraced neutral backdrops and winter-ready tones, reinforcing Adidas’ fusion of function and fashion. Rolled out across Adidas’ digital platforms, social media, and advertising, the campaign successfully resonated with style-conscious consumers.