Models
Moon 11 Underwear Launch
2022
London
Fashion
,
Underwear
Moon 11’s debut underwear collection needed a campaign that captured both comfort and bold style. 22 IMPACT delivered, assembling top-tier talent and crafting striking visuals to introduce the brand’s aesthetic.
Front and centre was Melissa Vanham, whose confidence and individuality embodied Moon 11’s modern vision. Shot in a London studio, the campaign embraced high-fashion energy, redefining underwear as stylish and empowering.
With strong social engagement, the launch positioned Moon 11 as a fresh force in fashion. From concept to execution, 22 IMPACT didn’t just introduce a brand—it made a statement.
Moon 11’s debut underwear collection needed a campaign that captured both comfort and bold style. 22 IMPACT delivered, assembling top-tier talent and crafting striking visuals to introduce the brand’s aesthetic.
Front and centre was Melissa Vanham, whose confidence and individuality embodied Moon 11’s modern vision. Shot in a London studio, the campaign embraced high-fashion energy, redefining underwear as stylish and empowering.
With strong social engagement, the launch positioned Moon 11 as a fresh force in fashion. From concept to execution, 22 IMPACT didn’t just introduce a brand—it made a statement.
Moon 11’s debut underwear collection needed a campaign that captured both comfort and bold style. 22 IMPACT delivered, assembling top-tier talent and crafting striking visuals to introduce the brand’s aesthetic.
Front and centre was Melissa Vanham, whose confidence and individuality embodied Moon 11’s modern vision. Shot in a London studio, the campaign embraced high-fashion energy, redefining underwear as stylish and empowering.
With strong social engagement, the launch positioned Moon 11 as a fresh force in fashion. From concept to execution, 22 IMPACT didn’t just introduce a brand—it made a statement.
"Being part of Moon 11’s launch campaign was an incredible experience. The creative direction was bold, fresh, and completely in sync with the brand’s vision of confidence and individuality. 22 IMPACT curated an amazing team that made the shoot feel effortless, yet every detail was meticulously crafted. It was exciting to bring such a stylish and empowering concept to life, and I’m proud to have played a role in introducing Moon 11 to the world."
Melissa Vanham
Model
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London, UK
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© 22 IMPACT LTD