For Champion’s SS25 launch, 22 IMPACT led the full coordination of model Lili-Mae’s involvement—managing everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lili’s signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.

The content, infused with effortless cool-girl appeal, rolled out across Champion’s EU social platforms, where Lili featured as the sole face of the campaign.

The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.