Model

Champion - SS25 Social Shoot

For Champions SS25 launch, 22 IMPACT led the full coordination of model Lili-Maes involvementmanaging everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lilis signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.

The content, infused with effortless cool-girl appeal, rolled out across Champions EU social platforms, where Lili featured as the sole face of the campaign.

The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.

For Champions SS25 launch, 22 IMPACT led the full coordination of model Lili-Maes involvementmanaging everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lilis signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.

The content, infused with effortless cool-girl appeal, rolled out across Champions EU social platforms, where Lili featured as the sole face of the campaign.

The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.

For Champions SS25 launch, 22 IMPACT led the full coordination of model Lili-Maes involvementmanaging everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lilis signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.

The content, infused with effortless cool-girl appeal, rolled out across Champions EU social platforms, where Lili featured as the sole face of the campaign.

The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.

Industry

Industry

Fashion

Fashion

Socials

Socials

Location

Location

London

London

England

England

Year

Year

2025

2025

Lili-Mae brought serious energy to set—every frame felt electric. Champion trusted her to front it solo, and she delivered beyond expectations. A proud moment for us at 22 IMPACT

Jasmine Breakspear

Sr. Model Booker

Talent

Bentley – Continental GT Campaign

Talent

Bentley – Continental GT Campaign

Talent

Bentley – Continental GT Campaign

Talent

Baccarat Hotels

Talent

Baccarat Hotels

Talent

Baccarat Hotels

Talent

Cleens

Talent

Cleens

Talent

Cleens

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