For the launch of Cleens’ Podium Shoe, 22 IMPACT brought creative firepower to a sleek, product-led campaign across two cities.

We handled full campaign execution — from logistics and global coordination to content production and final delivery. Featuring Anjo Alexandre in Düsseldorf and Tay Moses in London, the shoot embraced stripped-back, editorial visuals to highlight the shoe’s clean lines and versatility.

The result? Standout storytelling that fused minimalism with street-level cool, amplified across brand and talent platforms — making the Podium Shoe more than just footwear; it became a statement.