Baccarat Hotels, four-poster bed with white linen in a softly lit hotel bedroom

Talent

Hospitality

Luxury

Baccarat Hotels

Baccarat Hotels

Baccarat Hotels

2025

New York City

,

United States

Talent

Baccarat Hotels, New York

Baccarat Hotels, New York

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

22 IMPACT led the full creative and logistical rollout for Baccarat’s flagship NYC hotel campaign, starring lifestyle creator Carlos Roberto.

Blending polished editorial content with immersive storytelling, the project spotlighted the hotel’s refined interiors and timeless atmosphere. Carlos brought his signature cinematic eye, producing aspirational yet authentic visuals that reflected modern luxury travel. From managing hotel coordination to delivering platform-ready assets, we ensured flawless brand alignment.

Featured across Baccarat’s and Carlos’ socials, the campaign saw standout engagement and helped elevate the brand’s presence in the luxury hospitality space.

Baccarat Hotels, four-poster bed with white linen in a softly lit hotel bedroom

Baccarat Hotels, New York

New York City

2025

1M+

luxury-targeted impressions delivered across talent editorial content and Baccarat Hotels' owned social and digital channels in New York.

1M+

luxury-targeted impressions delivered across talent editorial content and Baccarat Hotels' owned social and digital channels in New York.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Baccarat Hotels, four-poster bed with white linen in a softly lit hotel bedroom
Baccarat Hotels, crystal glasses and an ice bucket in a red mirrored drinks cabinet
Baccarat Hotels, beige sofa with a cushion and throw in front of cream curtains, loafers underneath
Baccarat Hotels, folded towels on a marble side table beside a mirror reflecting the bed
Baccarat Hotels, sofa with a cushion beside a tall window overlooking city buildings

FROM THE SOURCE

FROM THE SOURCE

“Creating with Baccarat in NYC was a dream, the space, the energy, the elegance. Every shot felt like a story waiting to be told, and I loved bringing that vision to life.”

Carlos Roberto

Talent

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

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  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
22 IMPACT logo