22 IMPACT partnered with Reebok for their powerful “Boxing For Better Mental Health” campaign, managing the full scope of Samuel Agbiji’s involvement.

Held at Elite Boxing gym in Bolton, the event blended performance wear, community energy, and candid conversations around wellbeing. Samuel delivered presence and purpose, embodying Reebok’s blend of strength and authenticity.

From talent alignment to content delivery, we oversaw every detail—ensuring the visuals and message hit home. Shared widely across digital platforms, the campaign drove high engagement while spotlighting the link between movement and mental resilience.