Talent

Reebok Boxing for Better Mental Health

22 IMPACT partnered with Reebok for their powerful Boxing For Better Mental Health campaign, managing the full scope of Samuel Agbijis involvement.

Held at Elite Boxing gym in Bolton, the event blended performance wear, community energy, and candid conversations around wellbeing. Samuel delivered presence and purpose, embodying Reeboks blend of strength and authenticity.

From talent alignment to content delivery, we oversaw every detailensuring the visuals and message hit home. Shared widely across digital platforms, the campaign drove high engagement while spotlighting the link between movement and mental resilience.

22 IMPACT partnered with Reebok for their powerful Boxing For Better Mental Health campaign, managing the full scope of Samuel Agbijis involvement.

Held at Elite Boxing gym in Bolton, the event blended performance wear, community energy, and candid conversations around wellbeing. Samuel delivered presence and purpose, embodying Reeboks blend of strength and authenticity.

From talent alignment to content delivery, we oversaw every detailensuring the visuals and message hit home. Shared widely across digital platforms, the campaign drove high engagement while spotlighting the link between movement and mental resilience.

22 IMPACT partnered with Reebok for their powerful Boxing For Better Mental Health campaign, managing the full scope of Samuel Agbijis involvement.

Held at Elite Boxing gym in Bolton, the event blended performance wear, community energy, and candid conversations around wellbeing. Samuel delivered presence and purpose, embodying Reeboks blend of strength and authenticity.

From talent alignment to content delivery, we oversaw every detailensuring the visuals and message hit home. Shared widely across digital platforms, the campaign drove high engagement while spotlighting the link between movement and mental resilience.

Industry

Industry

Fitness

Fitness

Fashion

Fashion

Location

Location

Bolton

Bolton

England

England

Year

Year

2025

2025

"Partnering with Reebok on this campaign was about more than visuals—it was about impact. Samuel brought such depth to the message, and the energy on set was electric from start to finish."

Freedom Doran

Director

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