Event Production
Alo Yoga Bangkok
2024
Bangkok
Wellness
,
Athleisure
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia, delivering full event production in Bangkok’s EmQuartier. From guest listing, press coordination, red carpet, photographers, budgeting, logistics, and staffing, we ensured a flawless execution that reflected the brand’s signature wellness-driven, minimalist aesthetic.
The event welcomed 100+ VIP attendees, including Thai celebrities Wichapas Sumettikul and Sutatta Udomsilp, further amplifying the brand’s presence in the region. Featured in Bangkok Post and The Standard, the launch generated over 30 million views, marking a milestone in Alo Yoga’s global expansion and its seamless integration of luxury and athleisure.
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia, delivering full event production in Bangkok’s EmQuartier. From guest listing, press coordination, red carpet, photographers, budgeting, logistics, and staffing, we ensured a flawless execution that reflected the brand’s signature wellness-driven, minimalist aesthetic.
The event welcomed 100+ VIP attendees, including Thai celebrities Wichapas Sumettikul and Sutatta Udomsilp, further amplifying the brand’s presence in the region. Featured in Bangkok Post and The Standard, the launch generated over 30 million views, marking a milestone in Alo Yoga’s global expansion and its seamless integration of luxury and athleisure.
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia, delivering full event production in Bangkok’s EmQuartier. From guest listing, press coordination, red carpet, photographers, budgeting, logistics, and staffing, we ensured a flawless execution that reflected the brand’s signature wellness-driven, minimalist aesthetic.
The event welcomed 100+ VIP attendees, including Thai celebrities Wichapas Sumettikul and Sutatta Udomsilp, further amplifying the brand’s presence in the region. Featured in Bangkok Post and The Standard, the launch generated over 30 million views, marking a milestone in Alo Yoga’s global expansion and its seamless integration of luxury and athleisure.
“Bringing Alo Yoga’s first Asian store launch to life in Bangkok was an incredible milestone. From curating the VIP guest list to executing a seamless event that embodied the brand’s wellness-focused aesthetic, 22 IMPACT ensured every detail reflected Alo’s global vision. Seeing the overwhelming response and over 30 million impressions proved just how impactful this moment was.”
Freedom Doran
CEO
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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