Project: W Hotels x Melissa Vanham – A Night & Day Experience
At 22 IMPACT, we thrive on crafting compelling narratives that merge high fashion with premium hospitality. Our latest collaboration with W Hotels—A Night & Day Experience—does precisely that, spotlighting the brand’s dual personality: electrifying nightlife and serene daytime indulgence. Featuring the effortlessly stylish Melissa Vanham, this campaign encapsulates the essence of a stay at W Hotels, where every moment is an experience in itself.
Our team played a pivotal role in casting and talent management, ensuring the campaign’s muse embodied the bold yet refined identity of W Hotels. Melissa Vanham was the perfect choice—her modern, cosmopolitan appeal bridges the gap between aspiration and accessibility, making her the ideal figure to represent W’s trendsetting audience.
Set against the vibrant backdrop of W Hotel, Leicester Square, our coordination efforts ensured a smooth, visually captivating production. The shoot was meticulously designed to contrast two distinct yet complementary narratives:
Nightlife & Social Energy – Immersed in the chic atmosphere of W’s renowned bars and lounges, this segment showcases an opulent, high-fashion aesthetic, reinforcing W Hotels as a social hotspot for tastemakers.
Morning & Relaxation – A stark yet harmonious contrast, the morning scenes exude tranquillity, with Vanham enveloped in luxury within W’s elegant suites, embodying the essence of indulgence and rejuvenation.
Set to feature across digital platforms, social media, and select print publications, this campaign strengthens W Hotels’ positioning as an experiential leader in luxury hospitality. With Melissa Vanham at its core, A Night & Day Experience is poised to resonate with a fashion-forward, global audience, further establishing W Hotels as more than just a destination—it’s a lifestyle.
More than just a campaign, this project redefines the intersection of high fashion and hospitality, celebrating modern luxury through a lens of inclusivity and sophistication. By capturing the seamless blend of vibrant nights and restful mornings, A Night & Day Experience reinforces W Hotels’ promise of a stay that’s both exhilarating and restorative.
With our expertise in casting, creative direction, and seamless production management, 22 IMPACT delivered a campaign that speaks directly to W Hotels’ core audience—trendsetters, globe-trotters, and experience seekers. This project isn’t just about showcasing a hotel; it’s about telling a story of luxury, energy, and effortless style. And that’s exactly what we do best.
Project: W Hotels x Melissa Vanham – A Night & Day Experience
At 22 IMPACT, we thrive on crafting compelling narratives that merge high fashion with premium hospitality. Our latest collaboration with W Hotels—A Night & Day Experience—does precisely that, spotlighting the brand’s dual personality: electrifying nightlife and serene daytime indulgence. Featuring the effortlessly stylish Melissa Vanham, this campaign encapsulates the essence of a stay at W Hotels, where every moment is an experience in itself.
Our team played a pivotal role in casting and talent management, ensuring the campaign’s muse embodied the bold yet refined identity of W Hotels. Melissa Vanham was the perfect choice—her modern, cosmopolitan appeal bridges the gap between aspiration and accessibility, making her the ideal figure to represent W’s trendsetting audience.
Set against the vibrant backdrop of W Hotel, Leicester Square, our coordination efforts ensured a smooth, visually captivating production. The shoot was meticulously designed to contrast two distinct yet complementary narratives:
Nightlife & Social Energy – Immersed in the chic atmosphere of W’s renowned bars and lounges, this segment showcases an opulent, high-fashion aesthetic, reinforcing W Hotels as a social hotspot for tastemakers.
Morning & Relaxation – A stark yet harmonious contrast, the morning scenes exude tranquillity, with Vanham enveloped in luxury within W’s elegant suites, embodying the essence of indulgence and rejuvenation.
Set to feature across digital platforms, social media, and select print publications, this campaign strengthens W Hotels’ positioning as an experiential leader in luxury hospitality. With Melissa Vanham at its core, A Night & Day Experience is poised to resonate with a fashion-forward, global audience, further establishing W Hotels as more than just a destination—it’s a lifestyle.
More than just a campaign, this project redefines the intersection of high fashion and hospitality, celebrating modern luxury through a lens of inclusivity and sophistication. By capturing the seamless blend of vibrant nights and restful mornings, A Night & Day Experience reinforces W Hotels’ promise of a stay that’s both exhilarating and restorative.
With our expertise in casting, creative direction, and seamless production management, 22 IMPACT delivered a campaign that speaks directly to W Hotels’ core audience—trendsetters, globe-trotters, and experience seekers. This project isn’t just about showcasing a hotel; it’s about telling a story of luxury, energy, and effortless style. And that’s exactly what we do best.
Project: W Hotels x Melissa Vanham – A Night & Day Experience
At 22 IMPACT, we thrive on crafting compelling narratives that merge high fashion with premium hospitality. Our latest collaboration with W Hotels—A Night & Day Experience—does precisely that, spotlighting the brand’s dual personality: electrifying nightlife and serene daytime indulgence. Featuring the effortlessly stylish Melissa Vanham, this campaign encapsulates the essence of a stay at W Hotels, where every moment is an experience in itself.
Our team played a pivotal role in casting and talent management, ensuring the campaign’s muse embodied the bold yet refined identity of W Hotels. Melissa Vanham was the perfect choice—her modern, cosmopolitan appeal bridges the gap between aspiration and accessibility, making her the ideal figure to represent W’s trendsetting audience.
Set against the vibrant backdrop of W Hotel, Leicester Square, our coordination efforts ensured a smooth, visually captivating production. The shoot was meticulously designed to contrast two distinct yet complementary narratives:
Nightlife & Social Energy – Immersed in the chic atmosphere of W’s renowned bars and lounges, this segment showcases an opulent, high-fashion aesthetic, reinforcing W Hotels as a social hotspot for tastemakers.
Morning & Relaxation – A stark yet harmonious contrast, the morning scenes exude tranquillity, with Vanham enveloped in luxury within W’s elegant suites, embodying the essence of indulgence and rejuvenation.
Set to feature across digital platforms, social media, and select print publications, this campaign strengthens W Hotels’ positioning as an experiential leader in luxury hospitality. With Melissa Vanham at its core, A Night & Day Experience is poised to resonate with a fashion-forward, global audience, further establishing W Hotels as more than just a destination—it’s a lifestyle.
More than just a campaign, this project redefines the intersection of high fashion and hospitality, celebrating modern luxury through a lens of inclusivity and sophistication. By capturing the seamless blend of vibrant nights and restful mornings, A Night & Day Experience reinforces W Hotels’ promise of a stay that’s both exhilarating and restorative.
With our expertise in casting, creative direction, and seamless production management, 22 IMPACT delivered a campaign that speaks directly to W Hotels’ core audience—trendsetters, globe-trotters, and experience seekers. This project isn’t just about showcasing a hotel; it’s about telling a story of luxury, energy, and effortless style. And that’s exactly what we do best.
