Models
Hospitality
Luxury
2024
London
,
United Kingdom
Models
Melissa Vanham
Hotels
,
Fashion
22 IMPACT’s collaboration with W Hotels—A Night & Day Experience—captures the brand’s dual essence: electrifying nightlife and serene indulgence. Featuring Melissa Vanham, the campaign embodies W Hotels’ bold, fashion-forward identity.
Shot at W Hotel, Leicester Square, we crafted two narratives: high-energy nightlife in chic lounges and tranquil mornings in elegant suites. This seamless contrast showcases W Hotels as more than a destination—it’s a lifestyle.
With expert casting, creative direction, and flawless execution, 22 IMPACT delivered a campaign that speaks to trendsetters and experience seekers, redefining luxury hospitality.
W Hotels – Night And Day
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
“As a booker, it’s always exciting to see a campaign come together so seamlessly. A Night & Day Experience with W Hotels and Melissa Vanham perfectly captured the balance of energy and luxury. From vibrant nightlife to serene mornings, this project blended fashion, lifestyle, and travel effortlessly—a stunning showcase of modern hospitality.”
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
