22 IMPACT’s collaboration with W Hotels—A Night & Day Experience—captures the brand’s dual essence: electrifying nightlife and serene indulgence. Featuring Melissa Vanham, the campaign embodies W Hotels’ bold, fashion-forward identity.

Shot at W Hotel, Leicester Square, we crafted two narratives: high-energy nightlife in chic lounges and tranquil mornings in elegant suites. This seamless contrast showcases W Hotels as more than a destination—it’s a lifestyle.

With expert casting, creative direction, and flawless execution, 22 IMPACT delivered a campaign that speaks to trendsetters and experience seekers, redefining luxury hospitality.