Models

Jimmy Choo London Fashion Week

22 IMPACT x JCA | London Fashion Academy x Reyah
Project: London Fashion Week SS25 Reyah Runway Presentation

When innovation fuses with craftsmanship, the result is nothing short of extraordinary. At London Fashion Week SS25, 22 IMPACT played a pivotal role in bringing Reyahs bold runway presentation to life. Partnering with JCA | London Fashion Academy, we ensured that every model gracing the catwalk embodied the avant-garde spirit of the collection.

22 IMPACT took charge of securing, managing, and seamlessly coordinating four outstanding models for Reyahs showcase. From initial talent casting to final runway execution, our team worked closely with designers, hairstylists, and makeup artists to create an unforgettable visual narrative. By ensuring each model aligned with the brands vision, we contributed to a presentation that captivated audiences and set a new standard for fashion-forward storytelling.

To truly encapsulate the designers vision, we curated a cast of dynamic talents, each bringing a distinct energy to the catwalk:

  • Tolu (@tolu.mx): A powerhouse of strength and fluidity, commanding attention with every stride.

  • Lili-Mae (@lilimaeclearyy.x): The epitome of contemporary elegance, effortlessly merging poise with a cutting-edge presence.

  • Lex (@lexgoingplaces): Fearless and forward-thinking, embodying the innovative essence of the brand.

With the world watching, precision and execution were key. Our expertise in model management and runway coordination ensured a seamless production, allowing Reyahs collection to take centre stage without a hitch. The result? A striking fusion of storytelling, movement, and high-fashion artistry that left a lasting impression.

At 22 IMPACT, we dont just place models on a runwaywe craft experiences that redefine the future of fashion. Ready to elevate your next campaign? Lets create something remarkable.


22 IMPACT x JCA | London Fashion Academy x Reyah
Project: London Fashion Week SS25 Reyah Runway Presentation

When innovation fuses with craftsmanship, the result is nothing short of extraordinary. At London Fashion Week SS25, 22 IMPACT played a pivotal role in bringing Reyahs bold runway presentation to life. Partnering with JCA | London Fashion Academy, we ensured that every model gracing the catwalk embodied the avant-garde spirit of the collection.

22 IMPACT took charge of securing, managing, and seamlessly coordinating four outstanding models for Reyahs showcase. From initial talent casting to final runway execution, our team worked closely with designers, hairstylists, and makeup artists to create an unforgettable visual narrative. By ensuring each model aligned with the brands vision, we contributed to a presentation that captivated audiences and set a new standard for fashion-forward storytelling.

To truly encapsulate the designers vision, we curated a cast of dynamic talents, each bringing a distinct energy to the catwalk:

  • Tolu (@tolu.mx): A powerhouse of strength and fluidity, commanding attention with every stride.

  • Lili-Mae (@lilimaeclearyy.x): The epitome of contemporary elegance, effortlessly merging poise with a cutting-edge presence.

  • Lex (@lexgoingplaces): Fearless and forward-thinking, embodying the innovative essence of the brand.

With the world watching, precision and execution were key. Our expertise in model management and runway coordination ensured a seamless production, allowing Reyahs collection to take centre stage without a hitch. The result? A striking fusion of storytelling, movement, and high-fashion artistry that left a lasting impression.

At 22 IMPACT, we dont just place models on a runwaywe craft experiences that redefine the future of fashion. Ready to elevate your next campaign? Lets create something remarkable.


22 IMPACT x JCA | London Fashion Academy x Reyah
Project: London Fashion Week SS25 Reyah Runway Presentation

When innovation fuses with craftsmanship, the result is nothing short of extraordinary. At London Fashion Week SS25, 22 IMPACT played a pivotal role in bringing Reyahs bold runway presentation to life. Partnering with JCA | London Fashion Academy, we ensured that every model gracing the catwalk embodied the avant-garde spirit of the collection.

22 IMPACT took charge of securing, managing, and seamlessly coordinating four outstanding models for Reyahs showcase. From initial talent casting to final runway execution, our team worked closely with designers, hairstylists, and makeup artists to create an unforgettable visual narrative. By ensuring each model aligned with the brands vision, we contributed to a presentation that captivated audiences and set a new standard for fashion-forward storytelling.

To truly encapsulate the designers vision, we curated a cast of dynamic talents, each bringing a distinct energy to the catwalk:

  • Tolu (@tolu.mx): A powerhouse of strength and fluidity, commanding attention with every stride.

  • Lili-Mae (@lilimaeclearyy.x): The epitome of contemporary elegance, effortlessly merging poise with a cutting-edge presence.

  • Lex (@lexgoingplaces): Fearless and forward-thinking, embodying the innovative essence of the brand.

With the world watching, precision and execution were key. Our expertise in model management and runway coordination ensured a seamless production, allowing Reyahs collection to take centre stage without a hitch. The result? A striking fusion of storytelling, movement, and high-fashion artistry that left a lasting impression.

At 22 IMPACT, we dont just place models on a runwaywe craft experiences that redefine the future of fashion. Ready to elevate your next campaign? Lets create something remarkable.


Industry

Industry

Fashion

Fashion

Runway

Runway

Location

Location

London

London

United Kingdom

United Kingdom

Year

Year

2024

2024

“This project was a testament to the power of collaboration and expert model management. Each model brought something unique to the runway, allowing Reyah’s vision to truly shine. From the casting process to the final walk, our team ensured every detail was handled with precision. Seeing the energy and impact of our models on such a prestigious stage was incredibly rewarding. London Fashion Week is always an exciting challenge, and this showcase was a perfect example of why we love what we do at 22 IMPACT.” At 22 IMPACT, we don’t just place models on a runway—we craft experiences that redefine the future of fashion. Ready to elevate your next campaign? Let’s create something remarkable.

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Models

Eyeam

Models

Eyeam

Models

Eyeam

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Karl Kani

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Karl Kani

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Karl Kani

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Nikon Europe

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Nikon Europe

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Nikon Europe

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