22 IMPACT x Eyeam: Summer 2024 Skincare Campaign
When it comes to showcasing beauty in its purest form, Eyeam’s Summer 2024 Skincare Campaign was all about glowing, healthy skin. Partnering with 22 IMPACT, the campaign was designed to highlight the power of premium skincare and the confidence that comes with it.
For this campaign, the focus was on effortless, natural beauty—where luminous skin takes centre stage. 22 IMPACT led the charge in model casting, talent coordination, and the creative execution that brought this vision to life. Every detail, from the model’s fresh aesthetic to the crisp, high-quality visuals, was carefully curated to reflect the brand’s luxurious skincare offerings.
To capture the essence of natural beauty, Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign. Her freckled complexion and striking features embodied the brand’s ethos of skin positivity, making her the ideal choice for a campaign that celebrates authenticity.
Shot in a London studio, the campaign’s creative direction embraced minimalism while delivering high-impact visuals. The imagery focused on hydrated, glowing skin with close-up shots that accentuated the rich textures of Eyeam’s premium formulations. The aesthetic was clean, modern, and editorial, aligning seamlessly with high-fashion beauty photography.
Designed to captivate and convert, the campaign is set to make waves across Eyeam’s website, social media channels, and digital ads. The high-quality visuals, particularly suited for Instagram and Pinterest, are expected to drive engagement and enhance brand credibility. By blending storytelling with striking imagery, the campaign ensures Eyeam’s skincare line is seen as both aspirational and effective.
This campaign stands out for its commitment to effortless beauty and high-end aesthetics. Moving away from heavy retouching, it embraces real, radiant skin while maintaining a luxurious, editorial appeal. The result? A visually compelling narrative that not only resonates with beauty enthusiasts but also positions Eyeam as a leader in premium skincare.
22 IMPACT is proud to have played a pivotal role in this stunning campaign, bringing Eyeam’s vision to life with a flawless execution that speaks to modern beauty lovers everywhere.
22 IMPACT x Eyeam: Summer 2024 Skincare Campaign
When it comes to showcasing beauty in its purest form, Eyeam’s Summer 2024 Skincare Campaign was all about glowing, healthy skin. Partnering with 22 IMPACT, the campaign was designed to highlight the power of premium skincare and the confidence that comes with it.
For this campaign, the focus was on effortless, natural beauty—where luminous skin takes centre stage. 22 IMPACT led the charge in model casting, talent coordination, and the creative execution that brought this vision to life. Every detail, from the model’s fresh aesthetic to the crisp, high-quality visuals, was carefully curated to reflect the brand’s luxurious skincare offerings.
To capture the essence of natural beauty, Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign. Her freckled complexion and striking features embodied the brand’s ethos of skin positivity, making her the ideal choice for a campaign that celebrates authenticity.
Shot in a London studio, the campaign’s creative direction embraced minimalism while delivering high-impact visuals. The imagery focused on hydrated, glowing skin with close-up shots that accentuated the rich textures of Eyeam’s premium formulations. The aesthetic was clean, modern, and editorial, aligning seamlessly with high-fashion beauty photography.
Designed to captivate and convert, the campaign is set to make waves across Eyeam’s website, social media channels, and digital ads. The high-quality visuals, particularly suited for Instagram and Pinterest, are expected to drive engagement and enhance brand credibility. By blending storytelling with striking imagery, the campaign ensures Eyeam’s skincare line is seen as both aspirational and effective.
This campaign stands out for its commitment to effortless beauty and high-end aesthetics. Moving away from heavy retouching, it embraces real, radiant skin while maintaining a luxurious, editorial appeal. The result? A visually compelling narrative that not only resonates with beauty enthusiasts but also positions Eyeam as a leader in premium skincare.
22 IMPACT is proud to have played a pivotal role in this stunning campaign, bringing Eyeam’s vision to life with a flawless execution that speaks to modern beauty lovers everywhere.
22 IMPACT x Eyeam: Summer 2024 Skincare Campaign
When it comes to showcasing beauty in its purest form, Eyeam’s Summer 2024 Skincare Campaign was all about glowing, healthy skin. Partnering with 22 IMPACT, the campaign was designed to highlight the power of premium skincare and the confidence that comes with it.
For this campaign, the focus was on effortless, natural beauty—where luminous skin takes centre stage. 22 IMPACT led the charge in model casting, talent coordination, and the creative execution that brought this vision to life. Every detail, from the model’s fresh aesthetic to the crisp, high-quality visuals, was carefully curated to reflect the brand’s luxurious skincare offerings.
To capture the essence of natural beauty, Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign. Her freckled complexion and striking features embodied the brand’s ethos of skin positivity, making her the ideal choice for a campaign that celebrates authenticity.
Shot in a London studio, the campaign’s creative direction embraced minimalism while delivering high-impact visuals. The imagery focused on hydrated, glowing skin with close-up shots that accentuated the rich textures of Eyeam’s premium formulations. The aesthetic was clean, modern, and editorial, aligning seamlessly with high-fashion beauty photography.
Designed to captivate and convert, the campaign is set to make waves across Eyeam’s website, social media channels, and digital ads. The high-quality visuals, particularly suited for Instagram and Pinterest, are expected to drive engagement and enhance brand credibility. By blending storytelling with striking imagery, the campaign ensures Eyeam’s skincare line is seen as both aspirational and effective.
This campaign stands out for its commitment to effortless beauty and high-end aesthetics. Moving away from heavy retouching, it embraces real, radiant skin while maintaining a luxurious, editorial appeal. The result? A visually compelling narrative that not only resonates with beauty enthusiasts but also positions Eyeam as a leader in premium skincare.
22 IMPACT is proud to have played a pivotal role in this stunning campaign, bringing Eyeam’s vision to life with a flawless execution that speaks to modern beauty lovers everywhere.
