Eyeam’s Summer 2024 Skincare Campaign embraced glowing, healthy skin with a focus on natural beauty. Partnering with 22 IMPACT, the campaign highlighted the power of premium skincare and the confidence it inspires.

22 IMPACT managed model casting, talent coordination, and creative execution, ensuring every detail reflected Eyeam’s luxurious ethos. Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign, embodying authentic skin positivity with her striking freckled complexion.

Shot in a London studio, the campaign’s minimal yet high-impact visuals showcased hydrated, radiant skin, aligning with editorial beauty aesthetics. Designed for social media, digital ads, and Eyeam’s website, the campaign reinforces Eyeam’s position as a leader in premium skincare.