For Calvin Klein’s SS24 campaign, 22 IMPACT secured Blu Edmunds alongside Idris Elba, ensuring seamless coordination and brand synergy. Shot in London, the campaign embodied sleek sophistication with a modern edge. Blu’s effortless presence and contemporary style made them a standout, perfectly aligning with Calvin Klein’s global aesthetic. With over 100 million views and prime placement across digital, retail, and ad platforms, this campaign not only reinforced the brand’s minimalist luxury but also solidified Blu’s position in high fashion.