CP Company’s latest campaign blended innovation with Italian craftsmanship, showcasing high-performance outerwear in a contemporary, adventurous aesthetic.

22 IMPACT handled model casting, talent management, and campaign execution, securing Rabbi Kaninda (@rabbikaninda) as the face of the project. His ability to merge high fashion with rugged realism made him the perfect fit for CP Company’s vision.

Shot in the Highlands of Scotland, the campaign captured movement, resilience, and exploration. Displayed nationwide on billboards, including Harrods, and across digital platforms, this campaign solidified CP Company’s leading presence in both high-end and streetwear markets.