
Models
KFC x Dead Man's Fingers
2024
London
Food & Beverage
,
Fashion & Lifestyle
KFC and Dead Man’s Fingers joined forces to launch a bold, herbed, and spiced rum, blending indulgent flavours with contemporary culture.
22 IMPACT handled model casting, talent coordination, and creative execution, securing Ruben Landim and Baylie Bleu, who brought raw authenticity and rebellious energy to the campaign.
Shot in a moody London bar, the visuals exuded late-night energy, neon-lit allure, and urban edge. The campaign dominated social media, digital platforms, and key lifestyle publications, proving that when bold brands collide, the impact is unforgettable.
KFC and Dead Man’s Fingers joined forces to launch a bold, herbed, and spiced rum, blending indulgent flavours with contemporary culture.
22 IMPACT handled model casting, talent coordination, and creative execution, securing Ruben Landim and Baylie Bleu, who brought raw authenticity and rebellious energy to the campaign.
Shot in a moody London bar, the visuals exuded late-night energy, neon-lit allure, and urban edge. The campaign dominated social media, digital platforms, and key lifestyle publications, proving that when bold brands collide, the impact is unforgettable.
KFC and Dead Man’s Fingers joined forces to launch a bold, herbed, and spiced rum, blending indulgent flavours with contemporary culture.
22 IMPACT handled model casting, talent coordination, and creative execution, securing Ruben Landim and Baylie Bleu, who brought raw authenticity and rebellious energy to the campaign.
Shot in a moody London bar, the visuals exuded late-night energy, neon-lit allure, and urban edge. The campaign dominated social media, digital platforms, and key lifestyle publications, proving that when bold brands collide, the impact is unforgettable.






“Ruben and Baylie brought the perfect edge to this KFC x Dead Man’s Fingers collab — bold, fearless, and effortless.”
Jasmine Breakspear
Senior Model Booker








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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD


