Campaign

Dua Lipa Houdini

For Dua Lipas electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talentsincluding our own Marie-Esther Bangurathe production came to life in a meticulously curated London studio, enhancing the videos moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACTs role in delivering standout talent for culture-defining moments.

For Dua Lipas electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talentsincluding our own Marie-Esther Bangurathe production came to life in a meticulously curated London studio, enhancing the videos moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACTs role in delivering standout talent for culture-defining moments.

For Dua Lipas electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talentsincluding our own Marie-Esther Bangurathe production came to life in a meticulously curated London studio, enhancing the videos moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACTs role in delivering standout talent for culture-defining moments.

Industry

Industry

Music

Music

Casting

Casting

Location

Location

London

London

United Kingdom

United Kingdom

Year

Year

2024

2024

“Bringing Houdini to life was pure magic—securing top talent, crafting a striking visual world, and helping shape a cultural moment. A proud milestone for 22 IMPACT.”

Freedom Doran

Director

Talent

MCM

Talent

MCM

Talent

MCM

Talent

New Era

Talent

New Era

Talent

New Era

Talent

StockX – Miami Art Basel

Talent

StockX – Miami Art Basel

Talent

StockX – Miami Art Basel

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