Campaigns
Dua Lipa – Houdini
2024
London
Music
,
Casting
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras.
With over 50 talents - including our own Marie-Esther Bangura - the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views.
This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras.
With over 50 talents - including our own Marie-Esther Bangura - the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views.
This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras.
With over 50 talents - including our own Marie-Esther Bangura - the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views.
This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
“Bringing Houdini to life was pure magic—securing top talent, crafting a striking visual world, and helping shape a cultural moment. A proud milestone for 22 IMPACT.”
Freedom Doran
Director
Need help with your project?
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD