MacArthur Place partnered with 22 IMPACT for a third collaboration, enlisting Carlos Roberto to create premium content that embodied the hotel’s luxury and charm. Shot on location in Sonoma, the campaign highlighted the property’s sophisticated design, tranquil atmosphere, and high-end lifestyle experience.

With Carlos’ polished visuals and elevated storytelling, the content seamlessly aligned with MacArthur Place’s brand identity. The assets were used across internal marketing, digital platforms, and promotional materials, enhancing the hotel’s appeal to luxury travellers and tastemakers.