For the launch of Mundane Origin’s debut SS24 collection, 22 IMPACT ensured seamless talent coordination, production liaison, and creative oversight. Rabbi Kaninda’s bold presence brought the brand’s urban aesthetic to life, perfectly capturing its raw, streetwear essence. Shot across London’s cityscape, the campaign embraced an edgy, real-world narrative, deeply resonating with its audience. While not in major publications, the visuals drove high organic engagement, helping solidify Mundane Origin’s position in the UK’s emerging streetwear scene. A powerful debut with lasting impact.