Mundane Origin SS24, two models in graphic tops in a dim concrete corridor

Models

Emerging

Menswear

Mundane Origin SS24

Mundane Origin SS24

Mundane Origin SS24

2024

London

,

England

Models

Mundane Origin - SS24 London

Mundane Origin - SS24 London

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

For the launch of Mundane Origin’s debut SS24 collection, 22 IMPACT ensured seamless talent coordination, production liaison, and creative oversight. Rabbi Kaninda’s bold presence brought the brand’s urban aesthetic to life, perfectly capturing its raw, streetwear essence.

Shot across London’s cityscape, the campaign embraced an edgy, real-world narrative, deeply resonating with its audience. While not in major publications, the visuals drove high organic engagement, helping solidify Mundane Origin’s position in the UK’s emerging streetwear scene. A powerful debut with lasting impact.

Mundane Origin - SS24 London

London

2024

600K+

independent fashion impressions generated across talent editorial content and Mundane Origin's owned social channels during SS24.

600K+

independent fashion impressions generated across talent editorial content and Mundane Origin's owned social channels during SS24.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Mundane Origin SS24, two models in graphic tops in a dim concrete corridor
Mundane Origin SS24, two models, one in a back-print tee and one in a black circle-print sweatshirt
Mundane Origin SS24, Rabbi Kaninda from behind in a white graphic tee beside an old industrial door
Mundane Origin SS24, Rabbi Kaninda walking away in a white tee with a red and grey back graphic
Mundane Origin SS24, Rabbi Kaninda in a white tee and black trousers by blue railings, motion blur
Mundane Origin SS24, two models in a dark stairwell, one in a graphic tee and one in a grey hoodie
Rabbi K, 22 IMPACT model, close-up portrait in a black hood against a grey backdrop

featured

Rabbi K

Model

Rabbi is a UK-based model with credits at The North Face, ON Running, CP Company and Adidas, with campaigns spanning editorials, Harrods features and out-of-home. Outside of modelling, he runs his own brand, Kaninda World.

Rabbi male model portfolio images
Rabbi male model portfolio images

FROM THE SOURCE

FROM THE SOURCE

"Bringing Mundane Origin’s vision to life on the streets of London was effortless, raw energy, bold style, and a campaign that truly captured the essence of UK streetwear."

Rabbi Kaninda

Model

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

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  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
22 IMPACT logo