Models

Nike Swim Deep is the Water

Nike Swim Deep is the Water was more than a campaign; it was a movement. 22 IMPACT supported Blu Edmunds in this groundbreaking project, challenging stereotypes and redefining representation in swimming. Our role covered casting, talent coordination, and ensuring Blus voice was amplified throughout. Shot across London, blending studio, underwater, and natural elements, the visuals were strikingly intimate. Featured in DAZED and VICE, the campaign gained major traction, making waves across Nike Swims platforms and even being showcased in Soho. A bold, culture-shifting statement.

Nike Swim Deep is the Water was more than a campaign; it was a movement. 22 IMPACT supported Blu Edmunds in this groundbreaking project, challenging stereotypes and redefining representation in swimming. Our role covered casting, talent coordination, and ensuring Blus voice was amplified throughout. Shot across London, blending studio, underwater, and natural elements, the visuals were strikingly intimate. Featured in DAZED and VICE, the campaign gained major traction, making waves across Nike Swims platforms and even being showcased in Soho. A bold, culture-shifting statement.

Nike Swim Deep is the Water was more than a campaign; it was a movement. 22 IMPACT supported Blu Edmunds in this groundbreaking project, challenging stereotypes and redefining representation in swimming. Our role covered casting, talent coordination, and ensuring Blus voice was amplified throughout. Shot across London, blending studio, underwater, and natural elements, the visuals were strikingly intimate. Featured in DAZED and VICE, the campaign gained major traction, making waves across Nike Swims platforms and even being showcased in Soho. A bold, culture-shifting statement.

Industry

Industry

Fashion

Fashion

Art

Art

Location

Location

London

London

England

England

Year

Year

2024

2024

"This wasn’t just a campaign—it was a statement. Honoured to be part of a project that challenges stereotypes and pushes for real change in representation. Deep is the water, deeper is the impact."

Blu Edmunds

Model

Models

One Morning – VMAN Editorial

Models

One Morning – VMAN Editorial

Models

One Morning – VMAN Editorial

Talent

Psycho Bunny

Talent

Psycho Bunny

Talent

Psycho Bunny

Models

Renude

Models

Renude

Models

Renude

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