For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure—featured on UK billboards, Office storefronts, and Nike’s global platforms—driving strong consumer engagement and brand visibility.