Models

Nike Air Max Bliss Y2K Launch

For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneakers Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposurefeatured on UK billboards, Office storefronts, and Nikes global platformsdriving strong consumer engagement and brand visibility.

For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneakers Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposurefeatured on UK billboards, Office storefronts, and Nikes global platformsdriving strong consumer engagement and brand visibility.

For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneakers Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposurefeatured on UK billboards, Office storefronts, and Nikes global platformsdriving strong consumer engagement and brand visibility.

Industry

Industry

Fashion

Fashion

Footwear

Footwear

Location

Location

London

London

England

England

Year

Year

2024

2024

"Bringing Y2K energy to life for Nike Air Max Bliss was unreal—bold looks, dynamic moves, and seeing it on billboards across the UK? A dream collab with an iconic brand!"

Melissa Vanham

Model

Models

Nike Swim – Deep is the Water

Models

Nike Swim – Deep is the Water

Models

Nike Swim – Deep is the Water

Models

One Morning – VMAN Editorial

Models

One Morning – VMAN Editorial

Models

One Morning – VMAN Editorial

Talent

Psycho Bunny

Talent

Psycho Bunny

Talent

Psycho Bunny

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