Event Production
PrettyLittleThing x Little Mix
2019
Oxford
Events
,
Live Music
22 IMPACT brought Parisian elegance to Oxford for the PrettyLittleThing x Little Mix launch event, delivering a star-studded experience at Anyhoe Park. From venue selection to creative direction, marketing (including branded taxis), guest listing, and budget management, we executed the entire production to perfection.
With Little Mix in attendance, alongside celebrities like Aitch, Tulisa, Molly-Mae, Lottie Moss, and Vanessa White, the night was a spectacle of style, music, and media buzz. Aitch surprised guests with a live performance, while the lavish banquet table — overflowing with bread, meats, cheeses, and a dreamy chocolate fountain — set the scene for an unforgettable evening.
The event amassed over 20 million in reach, with widespread coverage in Cosmopolitan, Metro, The Independent, Capital, and Daily Mail, solidifying PrettyLittleThing’s collaboration with Little Mix as a major cultural moment.
22 IMPACT brought Parisian elegance to Oxford for the PrettyLittleThing x Little Mix launch event, delivering a star-studded experience at Anyhoe Park. From venue selection to creative direction, marketing (including branded taxis), guest listing, and budget management, we executed the entire production to perfection.
With Little Mix in attendance, alongside celebrities like Aitch, Tulisa, Molly-Mae, Lottie Moss, and Vanessa White, the night was a spectacle of style, music, and media buzz. Aitch surprised guests with a live performance, while the lavish banquet table — overflowing with bread, meats, cheeses, and a dreamy chocolate fountain — set the scene for an unforgettable evening.
The event amassed over 20 million in reach, with widespread coverage in Cosmopolitan, Metro, The Independent, Capital, and Daily Mail, solidifying PrettyLittleThing’s collaboration with Little Mix as a major cultural moment.
22 IMPACT brought Parisian elegance to Oxford for the PrettyLittleThing x Little Mix launch event, delivering a star-studded experience at Anyhoe Park. From venue selection to creative direction, marketing (including branded taxis), guest listing, and budget management, we executed the entire production to perfection.
With Little Mix in attendance, alongside celebrities like Aitch, Tulisa, Molly-Mae, Lottie Moss, and Vanessa White, the night was a spectacle of style, music, and media buzz. Aitch surprised guests with a live performance, while the lavish banquet table — overflowing with bread, meats, cheeses, and a dreamy chocolate fountain — set the scene for an unforgettable evening.
The event amassed over 20 million in reach, with widespread coverage in Cosmopolitan, Metro, The Independent, Capital, and Daily Mail, solidifying PrettyLittleThing’s collaboration with Little Mix as a major cultural moment.
“Bringing the PrettyLittleThing x Little Mix launch event to life was an incredible experience. From the Parisian-inspired banquet to the star-studded guest list and Aitch’s surprise performance, every detail was designed to create a moment people would remember. Seeing it gain such massive reach was a testament to the power of great execution and impact.”
Freedom Doran
CEO
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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© 22 IMPACT LTD
London, UK
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© 22 IMPACT LTD