For the launch of Replay x Martin Garrix, part of a three-part collaboration with Zalando, our exclusive talent Anjo Alexandre was selected to bring his signature style to the campaign. Shot in Düsseldorf, the campaign blended music and fashion, capturing a clean yet high-end aesthetic that aligned with Zalando’s creative vision.

22 IMPACT managed all aspects of Anjo’s involvement, from creative direction to execution, ensuring his unique styling and presence elevated the project. The collaboration reinforced Replay’s influence in both fashion and music, making a strong impact in the German market.